We have just signed on with Firstlook and I am reading the Edmunds Data Polling and License Agreement along with the JD Powers PIN Agreement. No wonder every Tom, Dick, and Harry are well armed before they ever walk into our dealerships! I am a little concerned at the amount of information both these agreements want to poll from our DMS systems, it seems its a whole lot of information leaving our dealership regarding sales transactions.
Edmunds has 4 pages of data they want to poll, from financed amount, dealer cost, invoice, buy rate, etc. JD Powers agreement says they have authorization to "access and extract, or have extracted by a third party retained by PIN, vehicle sales data from Dealer’s computer systems (including, without limitation, sales, leaseand finance information)." JD Powers doesnt even list the data they want, hello!
Edmunds doesnt give any info as to what they give in return. JD Powers list the following;
measures.
There is a lot of good information above, however I find myself reluctant to give in to this and give up our data because I dont want to feel as if we are whoring our information, there seems to much of that already in our industry!
Has anyone else using Firstlook read over the agreements that is with these two vendors polling their data? If so, what did you decide, are you allowing them to poll and capture all this data? It seems they are getting a whole lot of out of us, but what are we really getting in return?
Eley
Edmunds has 4 pages of data they want to poll, from financed amount, dealer cost, invoice, buy rate, etc. JD Powers agreement says they have authorization to "access and extract, or have extracted by a third party retained by PIN, vehicle sales data from Dealer’s computer systems (including, without limitation, sales, leaseand finance information)." JD Powers doesnt even list the data they want, hello!
Edmunds doesnt give any info as to what they give in return. JD Powers list the following;
New/Used Customer Sales Google
TM Map
– Like “Pins on a map,†graphically shows where your
customers are coming from
customers are coming from
•
Customer Sales by Zip Code – Have your marketing and sales efforts impacted your new car sales
performance? Two reports allow you to see all sales by Zip or compare two time periods and a
geographical area to see your new car sales numbers (broken down by Zip code).
performance? Two reports allow you to see all sales by Zip or compare two time periods and a
geographical area to see your new car sales numbers (broken down by Zip code).
•
New Vehicle Franchise Performance – pricing, profit and other performance measurements for
nameplates selling in your market.
nameplates selling in your market.
•
New & Used Vehicle Average Deal Recap – retail and lease performance details for your franchise versus the average franchise (same nameplate) in your market.
•
New Vehicle Return on Inventory Report – your inventory performance relative to the average
same-nameplate franchise in your market.
same-nameplate franchise in your market.
•
New & Used Vehicle Finance/Lease Market Report – comparison report showing lender activity
and buy rates in your market.
and buy rates in your market.
•
Used Vehicle Booking Tool – Manage your used vehicle inventory. Enter a VIN and the report will
“rank†a vehicle by ROI against all models in the market, present recent sales and display recent
trade in ACVs for this vehicle.
“rank†a vehicle by ROI against all models in the market, present recent sales and display recent
trade in ACVs for this vehicle.
•
Used Vehicle Guidebook (Pricing Report) – details on sales of used vehicles in your market,
including average price, cost (including reconditioning), profit, days-to-turn and other performance
including average price, cost (including reconditioning), profit, days-to-turn and other performance
measures.
There is a lot of good information above, however I find myself reluctant to give in to this and give up our data because I dont want to feel as if we are whoring our information, there seems to much of that already in our industry!
Has anyone else using Firstlook read over the agreements that is with these two vendors polling their data? If so, what did you decide, are you allowing them to poll and capture all this data? It seems they are getting a whole lot of out of us, but what are we really getting in return?
Eley
