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Ford Dealers - Say goodbye to your DAS matching funds!

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Dan Sayer, Jan 18, 2019.

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  1. Dan Sayer

    Dan Sayer
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    Getting Refreshed

    First Name:
    Dan
    Dealer or Company Name:
    Anderson Auto Group, LLC
    Twitter Handle:
    @whostheman_dan
    Joined:
    Dec 4, 2009
    Messages:
    50
    Likes Received:
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    Location:
    Lincoln, NE
    Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service keyword campaigns through the OEM provider and they're now co-opable (they have never allowed Service keyword co-op prior)! Ford dealers, what are you going to do?
     
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  3. Alex Snyder

    Alex Snyder
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    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,606
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    894
    Location:
    Vermont
    Were they watching RefreshFriday today?
     
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