1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Getting Dealership Reviews Across Multiple Review Sites

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jeff Kershner, Jul 29, 2011.

This forum sponsored by...
  1. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,389
    Likes Received:
    884
    Location:
    Maryland
    Best Practices for Getting Dealership Reviews Across Multiple Review Sites

    Ever since Google terminated 3rd party reviews from their Google Places page, it's been a real awakening for many dealerships.

    Many of us (including myself) have placed most of our focus into 1 review site such as DealerRater and we haven't diversified our customer reviews as much as we should have. But hey - we're dealers. One execution at a time. :)

    Since many of us are in the same boat and feel like we are "Starting Over" with dealer reviews, we thought it would be a great to start a thread for all to share some ideas on how other already are or are going to obtain reviews across multiple sites OR just Google Places alone. - great idea Eley

    How have you shifted your focus and what are you doing or going to do to obtain reviews on Google and/or across other review sites?
     
    Collapse Signature Expand Signature
  2. This forum sponsored by...
  3. Chip Grueter

    Chip Grueter
    Expand Collapse
    Getting Refreshed

    First Name:
    Chip
    Dealer or Company Name:
    DealerRater.com, LLC
    Joined:
    Jan 7, 2010
    Messages:
    94
    Likes Received:
    33
    We will be giving Certified dealers the option of directing Gmail users to their Place Page to leave their reviews. Once we have identified a user as a Google user, we will include steps in our verification email to easily leave their review on the dealer's Place Page as well. Look for it in our next Saturday's release.

    Chip-
     
    • Like Like x 1
  4. ajholland

    ajholland
    Expand Collapse
    Refresher

    First Name:
    Aaron
    Dealer or Company Name:
    Comcast Spotlight
    Joined:
    Nov 29, 2009
    Messages:
    172
    Likes Received:
    12
    Chip, do you know how quickly this will be going into effect?
     
  5. ShortlineSubaru

    ShortlineSubaru
    Expand Collapse
    Noob

    First Name:
    Chris
    Dealer or Company Name:
    Shortline Subaru
    Joined:
    Jun 7, 2011
    Messages:
    2
    Likes Received:
    0
    I'm in the process of building a simple wordpress site like some of the review companies offer. http://www.iloveshortline.com/

    A
    nd then we're inviting sold customers to visit the site in our follow up thank you email.
     
  6. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,389
    Likes Received:
    884
    Location:
    Maryland
    Chris, I've been wanting to do this as well. Some added SEO and great page/URL to brand across other marketing mediums. My hesitancy has been due to time and resources. Another site to build out and manage. Ehhh..

    It's a nice page/site to land customers on and allow them to choose where they would like to review. You may even get a few to duplicate their review across more than one site with this method. Though the 101 of conversion is to land the customer on the page of most relevance and in this case it would be actual review page for the corresponding review site you are wanting to obtain reviews on.
     
    Collapse Signature Expand Signature
  7. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,389
    Likes Received:
    884
    Location:
    Maryland
    Once I got the news of Googles change, I quickly had my retention email marketing service provider (@utoRevenue) make a change. We are now segmenting out customers with gmail email address and landing them on the Google Places review page. This is something I had intended to do before the news but was dragging my feet on. Sure wish I hadn't done that.

    I see Chip at DealerRater are offering to do this for Certified Dealers as well. Nice touch Chip!
     
    Collapse Signature Expand Signature
  8. Bill Simmons

    Bill Simmons
    Expand Collapse
    Jr. Refresher

    First Name:
    Bill
    Dealer or Company Name:
    Haley Auto Group
    Joined:
    Sep 30, 2010
    Messages:
    232
    Likes Received:
    185
    Location:
    Richmond VA
    We have a dedicated reviews website that we created. We email this link as part of the sold follow-up process. It has only been up a short time so too early to tell if it is working. We have produced a video that we will be embedding on the page explaining the use of these sites to our customers.

    Haley Toyota Certified Center - Review Us

    Chip, we are are Certified Dealer Rater dealer, so very excited to hear about the change that you mentioned.
     
  9. Chip Grueter

    Chip Grueter
    Expand Collapse
    Getting Refreshed

    First Name:
    Chip
    Dealer or Company Name:
    DealerRater.com, LLC
    Joined:
    Jan 7, 2010
    Messages:
    94
    Likes Received:
    33
    Hey Bill and AJ,

    The development was finished today on it and full testing will happen on Monday. Typically we release feature updates on Saturdays but I believe the plan here is to do a mid-week release to capture as many Google users as quickly as possible for the dealers. We'll be sending out an email to our dealers going over the updates as there's also a review page update that is going to be released with it :).

    Chip-

    Edit: Just took a look at your review site, Bill - looks great! If I may make one suggestion, I would link right into the Add a Review pages for the review sites. This will just eliminate any chance of the user missing where to click to leave a review.
     
    #8 Chip Grueter, Jul 30, 2011
    Last edited: Jul 30, 2011
  10. Eley Duke

    Eley Duke
    Expand Collapse
    Sr. Refresher

    First Name:
    Eley
    Dealer or Company Name:
    Duke Automotive
    Twitter Handle:
    eleyduke
    Joined:
    Nov 30, 2009
    Messages:
    457
    Likes Received:
    244
    Location:
    Suffolk, Virginia
    Thanks Jeff for starting this thread, I am sorry I didn't sooner as mentioned, we had a busy few last days here moving iron!

    For us, we are committed to sticking with Dealer Rater, and I am excited about the changes Chip has outlined here. We are also going to go after the Gmail accounts to review on our Google places page. Currenty we have a link like Bill does at Haley to both Dealer Rater and Google Places page; Duke Automotive | New Chevrolet, CADILLAC, Buick, GMC dealership in Suffolk, VA 23434 .

    As well, we continue to ask for reviews in sales, F&I, and the serivce lane. We follow up with emails that are tailored to the customer whether they are a sales customer, warranty, or customer pay. We include both Dealer Rater and Google links and logos.

    We just started in May, already have 51 reviews at Dealer Rater and a power score of 5. And NO, none of those are BS, we work very hard to give every customer a very positive experience here at Duke.

    Thats our plan, we look forward to seeing what great work-around Dealer Rater will bring with regards to Google!
     
    Collapse Signature Expand Signature
  11. LBeaubien

    LBeaubien
    Expand Collapse
    Noob

    First Name:
    Lauren
    Dealer or Company Name:
    Cars.com
    Joined:
    Jul 22, 2011
    Messages:
    3
    Likes Received:
    1
    You can certainly direct consumers to the particular site in which you’re trying to increase reviews. However, it wouldn’t be a bad idea to ask them to write a review on whichever site they used to find your dealership.

    Not only would you be diversifying your reviews, but you would also gain an insight into where your customers do their research. Ultimately, you want to have reviews on multiple relevant sites, where car shoppers are likely to see them.

    -Lauren
     

Share This Page

This forum sponsored by...