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Getting found is only half the battle - SEO is NOT enough

Discussion in 'Online Marketing & Best Practices' started by Ed Brooks, Jun 14, 2017.

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  1. Ed Brooks

    Ed Brooks
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    This is an AWESOME post from Moz -
    Location Data + Reviews: The 1–2 Punch of Local SEO
    “If I could drive home one topic in 2017 for local business owners, it would surround everything relating to reviews. This would include rating, consumer sentiment, velocity, authenticity, and owner responses, both on third-party platforms and native website reviews/testimonials pages. The influence of reviews is enormous; I have come to see them as almost as powerful as the NAP on your citations. NAP must be accurate for rankings and consumer direction, but reviews sell.”
     
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  3. Alexander Lau

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    It is, that's a great post and it's true. It's very much so misunderstood.
     
  4. Ed Brooks

    Ed Brooks
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    If dealers invested a little more (time, energy, money) in getting chosen instead of focusing 100% on being found, I firmly believe they would sell more cars.
     
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  5. TomLaPointe

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    This is so true and goes to my neverending point that it doesn't matter how great your SEM, SEO, website or marketing are if the in-dealership experience sucks. Dealers need to be proactive in collecting reviews and there are several good tools to help with that ... but to push for reviews when you havent earned them in any way, shape, or form is useless
     

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