1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

GM Reputation Management "Required"

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Eley Duke, Oct 25, 2012.

This forum sponsored by...
  1. Eley Duke

    Eley Duke
    Expand Collapse
    Sr. Refresher

    First Name:
    Eley
    Dealer or Company Name:
    Duke Automotive
    Twitter Handle:
    eleyduke
    Joined:
    Nov 30, 2009
    Messages:
    471
    Likes Received:
    249
    Location:
    Suffolk, Virginia
    GM dealers that were on the Oct 25th SFE WebEx learned that GM is requiring all dealers enrolled in the SFE program to be in reputation management. So far the only info is that the program will cost dealers $300-$500 monthly! This will be done through emails surveying all new and CPO purchases, as well as warranty and customer pay service work. Customers are then invited to post on the dealers iMR (Cobalt) website, Google+ Local, Yelp or other sites. There will be notifications and a dealer dashboard. Vendors will not be announced till Nov 15th.

    So this brings up several questions.

    1. Who are the approved vendors?
    2. Who is the dashboard vendor? - Below is a screen shot of the supposed dashboard.
    3. The cost compared to current reputation management solutions!
    4. How will this impact all the reviews you might already have worked hard for?

    GM RM Dashboard.jpg

    What are your thoughts?

    Eley
     
    Collapse Signature Expand Signature
    #1 Eley Duke, Oct 25, 2012
    Last edited by a moderator: Nov 22, 2012
    • Like Like x 1
  2. This forum sponsored by...
  3. kcar

    kcar
    Expand Collapse
    Sr. Refresher

    First Name:
    B
    Joined:
    Jun 14, 2011
    Messages:
    427
    Likes Received:
    34
    Re: GM Rep Management "Required"

    Dislike when brands require certain things, hopefully it's not vendor-specific for you guys. Not a GM dealer, but I can see their reasoning behind this, very good way to promote the brand in a better spotlight! Thanks for sharing, I wonder if any other brands will hop on this, and make it a requirement anytime soon..
     
    Collapse Signature Expand Signature
  4. DrewAment

    DrewAment
    Expand Collapse
    Sr. Refresher

    First Name:
    Drew
    Dealer or Company Name:
    Press1toTalk
    Twitter Handle:
    DrewAment
    Joined:
    Apr 30, 2009
    Messages:
    304
    Likes Received:
    103
    Re: GM Rep Management "Required"


    Cobalt
    DigitalAirstrike
    NakedLime


    Those will be your 3 choices form what I hear. I just don't understand the thinking at GM behind making a dealer (independent business) force choose a vendor to do business with. Whatever happened to the free market... and letting the best product/solution sell itself based on its own results or values.

    Cost appears to be less... but the "GM Packages" that these vendors will be offering are a watered down version of their whole packages... my thinking is that they will be trying to up-sell the dealers.

    Should not affect anything that you have already done on the major review sites - facebook marketing - yelp - and others... as most of these programs can "plug-in" and build on what you already have. Or, for the dealers that have nothing.... build it from scratch.
     
    Collapse Signature Expand Signature
    • Like Like x 1
  5. ajholland

    ajholland
    Expand Collapse
    Refresher

    First Name:
    Aaron
    Dealer or Company Name:
    Comcast Spotlight
    Joined:
    Nov 29, 2009
    Messages:
    172
    Likes Received:
    12
    Re: GM Rep Management "Required"

    I agree, I don't like when it's required, but I understand they want their dealers to have good reputations online. Ford doesn't require it, but they do offer a program through Digital Air Strike as well. Is a simplified version of the DAS tool.
     
    • Like Like x 1
  6. yagoparamo

    yagoparamo
    Expand Collapse
    Sr. Refresher

    First Name:
    Yago
    Dealer or Company Name:
    DealerEProcess
    Twitter Handle:
    yagoparamo
    Joined:
    Dec 30, 2009
    Messages:
    1,899
    Likes Received:
    462
    Location:
    Seattle
    Re: GM Rep Management "Required"

    Amen
     
    Collapse Signature Expand Signature
  7. ajholland

    ajholland
    Expand Collapse
    Refresher

    First Name:
    Aaron
    Dealer or Company Name:
    Comcast Spotlight
    Joined:
    Nov 29, 2009
    Messages:
    172
    Likes Received:
    12
    Re: GM Rep Management "Required"

    KICKBACKS!
     
    • Like Like x 1
  8. yagoparamo

    yagoparamo
    Expand Collapse
    Sr. Refresher

    First Name:
    Yago
    Dealer or Company Name:
    DealerEProcess
    Twitter Handle:
    yagoparamo
    Joined:
    Dec 30, 2009
    Messages:
    1,899
    Likes Received:
    462
    Location:
    Seattle
    Re: GM Rep Management "Required"

    No [email protected]#$!
     
    Collapse Signature Expand Signature
    • Like Like x 2
  9. ddavis

    ddavis
    Expand Collapse
    Sr. Refresher

    First Name:
    Doug
    Dealer or Company Name:
    Retired
    Joined:
    Jun 28, 2011
    Messages:
    1,493
    Likes Received:
    489
    Location:
    Fort Worth, Texas
    Re: GM Rep Management "Required"

    Aaron, there is a Ford dealer, in this market, that has the worst reviews that I have ever seen. If accurate, some of these suggest illegal activity. They are unable to write fake reviews fast enough to get their scores up. They have three times as many reviews and any other Ford store in the market. For a staff page, on their website, they just need to take a picture of that wall in the Post Office.
    I am usually against the factory getting involved in the retail area but this store got it's Sales and Service Agreement long before the internet. At some point, Ford has the right to protect it's image.
     
  10. mikeelmore

    mikeelmore
    Expand Collapse
    Getting Refreshed

    First Name:
    Mike
    Dealer or Company Name:
    Knudtsen Chevrolet
    Twitter Handle:
    @mikeelmore57
    Joined:
    Apr 16, 2009
    Messages:
    98
    Likes Received:
    3
    Location:
    Post Falls, Idaho
    Re: GM Rep Management "Required"

    Thanks for the post Eley, did you pull the screen shot of the dashboard from the Webex I'd like to see/ learn more about this great sounding new program, boy o' boy, this is gonna be fun!
     
    Collapse Signature Expand Signature
  11. ajholland

    ajholland
    Expand Collapse
    Refresher

    First Name:
    Aaron
    Dealer or Company Name:
    Comcast Spotlight
    Joined:
    Nov 29, 2009
    Messages:
    172
    Likes Received:
    12
    Re: GM Rep Management "Required"


    I agree, dealers may view this as the manufacturer getting involved in their business, but manufacturers are protecting their brand. I haven't seen any numbers, but maybe the GM dealers on a national level are struggling so GM felt they needed to require it.
     

Share This Page

This forum sponsored by...