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Google Analytics Goal Values

John V.

Boss
Jan 15, 2015
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John
What is everyone using for Goal Conversion Values in GA in dollars? Probably time to update this for 2022. Interested to see the consensus.

Here is what I am assigning a dollar amount to:
Website Form Lead (eprice/RMI/etc) = $40
Trade-In Lead = $40
VDP View = $3.95

Not assigning values to any fixed ops, phone calls, or chats. No high TOS or PVPV. What's everyone else doing?