This just came across my Facebook feed. You guys may know about this or you may not. I figured it would be a good discussion to talk about here on the forums. Here's the page I got the link from! Automotive Website Providers Are Going to Hate This - Google is Now Telling Dealers How Much Their Slow Site Is Costing Them I’ve been talking about how slow sites and landing pages are costing dealers a lot of money for a while now, but computing an actual dollar cost has been difficult. Until now. And a lot of dealers and website providers are going to be pissed. Google’s new mobile site speed testing tool tells dealers how many visitors their current website is losing because of its speed and compares its performance to competitors. So, how much does a slow site really cost dealers? A lot! I tested a number of different sites from some very large and respected dealers. Their sites took 6 seconds to load and Google estimates that 24% of their visitors clicked away because of it. //////////////////////////////////////////////////////////////////////// Anyone feel like posting their stats??? Or estimated traffic loss? On a couple of my sites I'm in the upper 20% range.