Everyone probably already knows about the store visit metric that's been available in Google Ads, well now this same awesome functionality is available inside Google Analytics! It isn't limited to tracking store visits from Google Ads, you can track store visits from every single website traffic source / medium (organic, bing, facebook, etc) To access, login to Google Analytics and on the left hand side navigate to Conversion -> Store Visits. Right now it's in beta but will be rolling out to eligible users over the next couple weeks. You can't get much better showroom visit attribution than this! Below is a screenshot from one of our Analytics accounts. How do you guys plan to use this new data that's available?