More than ever your local places and adwords are more important. Today while searching for a specific dealership by location I found a results page never seen before. I did a little research and apparently this is across the board. Testing? Maybe but if it does well and generates more revenue than expect it to stay. I found it pretty cool but at first did not realize that the local listing was the search results for most the page. Check this article that was written about it 5 Quick Impacts of Google’s New Local Search Results. The article has a view of the SERP's. This is a game changer because i have sites that are high ranking in organic but not local and vice versa.