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Halloween Horror Stories From Digital Dealer

Apr 28, 2009
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First Name
Jerry
Typically I would not burn a bridge, but today I am going to blow one up! When it comes to speaking my mind there will be no sugar coating this story and I will be brutally honest. When I feel an injustice has taken place, I will be the first to raise my hand and protest. With that said, I feel it’s time somebody stood up to Mike Roscoe and called him out for the _____________ he is? One could insert so many different labels within the blank line and I’ll let you the reader insert your personal favorite.

I attended the very first Digital Dealer in Nashville many years ago and I’ve attended the majority of them since. In the beginning I would have to say they were well run events that returned value to both the dealer and the vendor. I also watched as Mike Roscoe became more and more arrogant and greedy with each event. The last few Digital Dealers were more about Mike Roscoe maximizing his profits than providing value to his clients. The first day in Vegas was a classic example. Lunch was served in the exhibit hall and within 10 minutes the food had vanished. I asked a catering manager if more was being brought out and she shook her head. She even proceeded to tell me that she made the show organizer aware that not enough food had been purchased and that they didn’t care. As a result, dealers chose to exit the exhibit hall and dine elsewhere, thus leaving the vendors without an audience.

Dealership representation in the exhibit hall has been a major issue at the last few Digital Dealers and in my opinion Roscoe has failed his responsibility to provide value to the vendors. For this reason I will not be participating in any future Digital Dealers and I have heard the same from many other vendors.

My real issue with Mike Roscoe is the way that he treats people. I have watched over the years as Mike has attacked my friends, colleagues, associates and those associated with Digital Dealer. The list of people banned from Digital Dealer grows with each event and I now consider myself a proud member of that club. Sure it’s Mike’s sandbox and he can call the shots, but when you look at the larger picture, he is playing in our sandbox and it’s time we ban Mike Roscoe! Vendors, it’s time to stop giving Mike Roscoe your money. Dealership attendees, there are better events to attend and there will be plenty of new alternatives.

Below is an example of Mike’s arrogance:

From: Kimberly Tonkovich <[email protected]>
Date: Friday, September 27, 2013 9:44 AM
To: Christy Roman <[email protected]>
Subject: Your payment for bar sponsorship

Christy,
We will be returning your check for the sponsorship you bought at the 15[SUP]th[/SUP] Digital Dealer Conference & Exposition. Because of your past behavior, you and your money are not welcome at Digital D

On Fri, Sep 27, 2013 at 10:15 AM, Christy Roman <[email protected]> wrote:

What? I have been sponsoring you guys for a while now, have spoken at your event and supported your efforts. Anything between me and Mike was years ago and since I had seen him over the years, I assumed it was water under the bridge. Truly I can't be the only person who has had a run in with him…Are you sure you want to take that stand? I respectfully ask that you reconsider your position on this. It's a bar sponsorship and I am no big company – just a small fish in a large sea. Seems strange to me to pick a fight with me after all these years I have gone sponsoring your events and attending. I believe I have more than one conversation with Mike as well. I guess you can let me know - Christy

From: Michael Roscoe <[email protected]>
Date: Friday, September 27, 2013 10:45 AM
To: Christy Roman <[email protected]>
Cc: Kimberly Tonkovich <[email protected]>
Subject: Re: Your payment for bar sponsorship

Nobody is picking a fight, we just don't want people at our events who bad-mouth me to my face, to my girlfriend, to friends of mine and who knows what you say to people I don't know. Not exactly queenly behavior.
When you're a little fish, as you claim to be, best to not shit in someone else's pond. If you do, don't be surprised when you're not welcome anymore.

Kimberly, please make sure Ms. Roman gets her refund asap.

Mike

On Fri, Sep 27, 2013 at 10:47 AM, Christy Roman <[email protected]> wrote:

Touche. Actually only had issues directly with you to be fair after you hit on me all those years ago, which was a bit unprofessional, and I didn't appreciate how you treated me afterwards, but it's all good. Whatever you say. You're the powerful man in this equation. It's your world, we're all just living in it.

From: Michael Roscoe <[email protected]>
Date: Friday, September 27, 2013 10:56 AM
To: Christy Roman <[email protected]>
Cc: Kimberly Tonkovich <[email protected]>
Subject: Re: Your payment for bar sponsorship

You have GOT to be kidding me. Now you're claiming I hit on you?
BWAAAAHAHAHAHAHAHAHAHAHAHAHAHA
Have you looked in a mirror lately?
This is the BS that makes you unwelcome at my events.
Goodbye auto queen...

From: Christy Roman <[email protected]>
Date: Friday, September 27, 2013 11:03 AM
To: Michael Roscoe <[email protected]>
Cc: Kimberly Tonkovich <[email protected]>
Subject: Re: Your payment for bar sponsorship

I didn't say you were sober :)

Continued article:

This behavior from Mike does not surprise me since I have been on the receiving end of crude and unprofessional e-mails in the past. It’s time we help facilitate Mike Roscoe’s retirement. Myself, I like to think of this as euthanizing a rabid animal.

I plan to stop patronizing Mike Roscoe’s businesses and hope others will follow my lead. I am going to ask those with Mike Roscoe horror stories to share them on this thread. Mike Roscoe is a bully and he needs to be exposed.

I would also like to hear from vendors who are ready to move on. Mike is planning to move Digital Dealer to Atlantic City in May. I say we start our own event in Florida at his old venue around the same time. By excluding Mike Roscoe, we can lower the cost and pricing to vendors and dealerships. I will write more about this shortly. I look forward to hearing from the community.
 
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I would not be a man on a mission if I had not seen first hand the ugliness of Mike Roscoe. I have been told by inside sources that Mike has profited up to 1.8 million yearly from his conferences. I wouldn’t have a problem with this is the product being delivered was outstanding. Each conference Mike has found a way to diminish services in order to maximize profits. Each year I have watched as exhibit hall perks have vanished. Several conferences back everyone got drink tickets, now it’s only for dealers. There once was a day when the food was abundant, now it’s sparse and low quality. By cutting cost on exhibit hall perks we’ve seen the traffic in the exhibit hall diminish. We the vendors make up the bulk of Roscoe’s revenue and we are treated like second rate citizens. You know what happens when the customer is not taken care of? They move on, they adapt; they find a new business that will meet their needs.

With that said, I feel it’s time we the vendors control our own conference. That 1.8 million in profit can be spent on building an event that will dazzle our clients. The event would be first class all the way. First and foremost, we secure a lineup of the most talented speakers. There are a lot of great speakers outside the auto industry that provide content geared at helping businesses grow. I would also welcome automotive speakers like Brian Pasch, Jared Hamilton, and Jim Ziegler all of who have been banned from speaking at Roscoe's event Breakfast would rival that of any Sunday buffet. Lunch would be more sustaining than peanut butter and jelly sandwiches. Cocktail hour in the exhibit hall would be free to all with delicious appetizers. On one of the nights we should have an event that would rival a Dealer.com or Vin Solutions party. How about a party that keeps all dealers in vendors together in a fun setting. I’d rather do all this than line the pockets of a man who treats us like crap.

Who would like to form a vendor committee with me to launch “Automotive Spring” (could be named anything) this spring? We the vendors put up the money to start the event. This would be a nonprofit event. I am sure we can get the folks at Softspace to help organize the event. I am sure Greg Noonan and his team would gladly work with us. I know we can lower our cost and provide dealerships with a more engaging event. Who is in? Send e-mails to jerry at phoneninjas.com <--(done like that to prevent spam bots from sending me junk mail).
 
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“Automotive Spring”

:rofl: that's funny.

Kevin Frye finished his 2013 Driving Sales review article (Driving Sales Executive Summit 2013 Review with Kevin Frye #DSES2013) with a few of his opinions about Driving Sales vs. Digital Dealer. The most important point of his summation is that competition has bred better conferences.

Kevin Frye said:
Have you noticed that the keynote speakers at Driving Sales and Digital Dealer have never been better?
You can thank competition for that.

Most of us on DealerRefresh are or have been dealers. In that statement of brother/sisterhood I think I'm safe to assume we have all seen quite a few different forms of competition. I've seen some of my old competitors punish their own customers for buying cars from us by denying them loaner cars and stuff like that. That never passed the "say it out loud test" for me. But those guys still sold cars and I think the same will apply to this conference competition.

Competition is a good thing. Like baseball and apple pie. The way each competitor handles it will create a niched audience for every venue. I can absolutely say that I would love to be part of an audience for an event like you're suggesting Jerry.
 
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Alex,

One of the issues I am seeing with some of these events are the big sponsors. When they write a big check, they expect a main stage speaking slot. I would say that this been an area of weakness. I am not going to mention names or events, but it happens at most of the events. Vendors don't always choose the right people to get on stage. Public speaking is not a natural for most people, it takes lots of practice and dedication. Look at the Innovative cup, the dealership representatives did a better job of presenting than the vendors. Just because you're a vendor spending money does not mean one should be entitled to a speaking slot. Those of us who do this regularly know who the better speakers are and those are the people I would want at an event I was part of. Not saying I wouldn't welcome new faces, but audience members are going to be aggressively polled on who they liked and disliked to determine future speaking engagements. it's also about fresh engaging content.

Would you agree with that?
 
Jerry,

For all Rosco's failures there are also many great things he brought to the business. I probably met you at one of his events.

I agree that the conferences should bring more than what is on paper for us vendors since there is not such a thing as NADA for vendors or any organization that help us. The conferences are the medium in which we get to know each other. I told Brian Pasch once that to me his biggest contribution to the industry has been the number of people that he has helped elevate to be better researches, vendors, teachers, etc and that includes me.

Reading Alex's note on Kevin made me think about the current situation of conference and vendor evolution. More people trying locations and testing venue formats will shape the event of the future. Dealer feedback as they taste the differences will make some succeed and other's fail. It is early in the development of out business so conferences will raise and conferences will fall. You are an extremely talented guy so I'm certain that anything you out your energy on will be successful.
 
Well folks, Mike Roscoe is being Mike Roscoe. Like the bully he is, he's decided to send his pit bull attorney after the publishers of these automotive forums. Since when did it become a crime to post a negative review of an individual or company? I really hope that Mike Roscoe pursues this all the way to a day in court. I have the financial means to stand up to this bully and I will.

Kudos to Ralph Paglia for sharing the letter he got from Mike's attorney: http://www.automotivedigitalmarketi...ealer?id=1970539:Topic:505352&page=2#comments