Hey kcar, I’m Justin and I am a partner at that “fake” enterprise digital marketing agency C-4 Analytics—you know, the one that works out of a hotel room (you’re on to us!). Although I just joined this forum (the Holiday Inn Express keeps changing that wifi password), I wanted to use my very first post to thank you for your diligent devotion and commitment to helping automotive professionals weed out “garbage” marketing companies like ours. You should be really proud of the great job you are doing!
The extraordinary insight and perception gleaned from your well-founded investigation is a testament to the seven minutes of what must have been exhaustive research required for you to carefully analyze, conclude, write and post your fair and balanced evaluation of our agency. Your professionalism, attention to detail and well-reasoned logic is simply, beyond refute.
It’s clear that you really took the necessary time to carefully evaluate our capabilities, solutions, industry recognition, awards, testimonials, case studies and actual customer performance before posting the findings of your exhaustive examination. I also wanted to thank you for using your keen investigatory skills and proficient expertise in IT, Google+ and literary forensics to determine that our public Google reviews were “clearly fake.” There is need for someone of your intellect and accomplishment to spend the time to talk to them, or dozens of other references. You truly are a scholar and an asset to any automotive professionals who needs a neutral assessment of a digital marketing partner. This industry needs more well researched marketing professionals like you!
Hey look, I’m not too crazy about our website either, but the reality is, we save the killer strategies and CTAs for our clients. 90% of our business is from client referrals. In other words, when we get results—they tell their friends. So far, it seems to be working. Anyone who wants to have a serious discussion about why the “cobblers children have no shoes” is free to call us to discuss. As kcar pointed out, our phone number is on the site and a real human will pick up the phone and talk to you about it.
I have been doing this for a long time but in just a few minutes, I have already learned so much from you kcar! I wasn’t aware until you pointed it out that SEO proficiency isn't about a client's results, but directly correlated to whether our Google+ linked to Facebook, Twitter and Linkedin! Why didn’t you explain earlier how Google works? We could have been saving hundreds of thousands of dollars in software licensing fees a year!
We also had no idea that you could only hire people with the same level of experience as the age of your domain name. That means we'll need to get rid of the guy who built dozens of million-dollar websites, and the guy who was building lead conversion websites for Standard & Poor's back in the 1990s. I'll have to go too, since I have been doing this since 1998. Remember Lycos, Hotbot, Inktomi, that little patent called PageRank? Hey kcar, if you have less than 3.5 years in online marketing experience, please feel free to apply for one of our jobs. We’re hiring!
Yes, there's a Holiday Inn Express listed at our address. We share a parking garage with them. We're in the 5000-square-foot office in the five-story office building across the covered walkway, in between the Hilltop Steak House and, well, Hooters. Route 1 office space isn't cheap, but you get to pick your neighbors.
We're also not big on promoting ourselves through social media, as you noted. It's like the CTAs. We save that for our clients. If you've been following along here, kcar, you might just be starting to understand that we are the kind of agency that is too busy helping our clients sell more cars to post clever cat memes on Facebook. There's a reason for that: We don't need to, and we'd rather put the energy into helping our clients succeed. We focus on the important things, our clients, and that’s why we are successful.
Feel free to stop by sometime, kcar—we can talk CTAs and SEO. You've got the address. And since you already know everything, when peers on the forum ask you if you learned anything from us you can say with a straight face, “No, but I did stay at a Holiday Inn Express last night.”
