Hi everyone,
I run a classified advertising platform in the South and a couple of years ago I introduced feed import for auto dealers, charging a subscription fee. I asked for input from you guys as I developed this feature and want to say thanks to all who helped, especially @Tallcool1.
The small group of dealers I've been working with have reported great success and for these dealers, I often outperform national services at a fraction of the cost. I have visibility in their measurements and am grateful for their continued partnership.
Right now, I'm not pursuing new business as I'm focusing on coming website updates that will help with inventory organization. For the past year, I've been working on increasing value for my current dealer partners through additional exposure, features, and better reporting, with great input from them.
As we get closer to the site update, I'm planning to hit the sales trail to introduce the product to more dealers. I don't like telling dealers how to measure their marketing efforts, but through feedback from my current dealers, I have insight into where dealers should look to measure our results. Our users can drive to most of our dealers, so they ask the buyer where they found the car. I can show dealers that we displayed 1.2 Million impressions for their listings, with 6k VDPs and 120 referrals to their O&O site (check your UTM campaigns!), etc. And some love that.
However, I want new dealers to measure us the same way they would local print media and other traditional advertising too... by asking the buyer. I know that takes additional work. How do I encourage that effectively?
I appreciate any input!
I run a classified advertising platform in the South and a couple of years ago I introduced feed import for auto dealers, charging a subscription fee. I asked for input from you guys as I developed this feature and want to say thanks to all who helped, especially @Tallcool1.
The small group of dealers I've been working with have reported great success and for these dealers, I often outperform national services at a fraction of the cost. I have visibility in their measurements and am grateful for their continued partnership.
Right now, I'm not pursuing new business as I'm focusing on coming website updates that will help with inventory organization. For the past year, I've been working on increasing value for my current dealer partners through additional exposure, features, and better reporting, with great input from them.
As we get closer to the site update, I'm planning to hit the sales trail to introduce the product to more dealers. I don't like telling dealers how to measure their marketing efforts, but through feedback from my current dealers, I have insight into where dealers should look to measure our results. Our users can drive to most of our dealers, so they ask the buyer where they found the car. I can show dealers that we displayed 1.2 Million impressions for their listings, with 6k VDPs and 120 referrals to their O&O site (check your UTM campaigns!), etc. And some love that.
However, I want new dealers to measure us the same way they would local print media and other traditional advertising too... by asking the buyer. I know that takes additional work. How do I encourage that effectively?
I appreciate any input!