How do you manage your social media?

Discussion in 'AutoLeadStar' started by Penina Rothner, Mar 14, 2018.

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  1. Penina Rothner

    Penina Rothner
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    Staff Member

    First Name:
    Penina
    Dealer or Company Name:
    AutoLeadStar
    Joined:
    Sep 5, 2017
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    Hey dealers!

    We're conducting some market research to understand how dealerships manage their social media pages (Facebook, Twitter, Snapchat). Do you use a certain program or platform to keep track of it all? How much time do you spend every day keeping your pages up-to-date? Do you outsource all of your social media to a marketing agency? We want to hear it all!
     
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  3. Rob

    Rob
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    Getting Refreshed

    First Name:
    Rob
    Dealer or Company Name:
    Import Dealer
    Twitter Handle:
    malanowski
    Joined:
    Apr 9, 2011
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    Location:
    San Antonio, Texas Area
    Unpopular opinion time.

    To do social media "right" pretty much demands a full-time person who has social media as his or her only job. Tough sell to most GM's, as it should be.

    We outsource it, and I understand all the reasons why that's a bad idea. It's still a better idea than doing it in house very poorly.

    Really unpopular opinion time.

    Dealer results on social media are unproven at best and approaching zero at worst. (Guess which is more likely.) On the other hand, sales staff using their own following to get referrals / leads is incredibly successful.
     
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  4. Alexander Lau

    Alexander Lau
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    First Name:
    Alex
    Dealer or Company Name:
    MV
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    Location:
    Pittsburgh, PA
    This might change, but as of today the following work. This might be helpful to some of you. I just documented this for someone.

    FACEBOOK
    https://www.facebook.com/help/187316341316631
    If you're an admin:
    1. Click Settings at the top of your Page.
    2. Click Page Roles in the left column.
    3. Type a name or email in the box (https://www.facebook.com/whatever or Username) and select the person from the list that appears.
    4. Click Editor to select a role (Editor) from the drop down menu.
    5. Click Add and enter your password to confirm.
    TWITTER
    https://tweetdeck.twitter.com
    If you're an admin:
    1. Click Accounts in the navigation bar.
    2. Select the account you'd like to share access to and click the Manage team button.
    3. Type the name or @username of the person you'd like to invite in the Add a team member field.
    4. Click Authorize.
    LINKEDIN
    https://www.linkedin.com/help/linkedin/answer/37594
    If you're an admin:
    1. Click the Me icon at the top of your LinkedIn homepage.
    2. Below Manage, select your Company Page.
    3. Click on Admin Tools at the top of the page and click Manage Admins.
    4. Click on the type of admin you want to add at the top of the page (Designated Admin, Recruiting Poster, or Direct Sponsored Content Poster). Learn more about the roles of each Company Page admin.
    5. Start typing the person's name you want to add in the text box.
    6. Click Save.
    GOOGLE+
    https://support.google.com/business/answer/3403100?hl=en
    If you're an admin:
    1. Sign in to Google My Business.
    2. If you have multiple locations, open the location you'd like to manage.
    3. Click Users from the menu.
    4. In the top right corner, click the "Invite new managers" icon.
    5. Enter the name or email address of the user you'd like to add.
    6. Select the user’s role by choosing Owner, Manager, or Communications manager.
    7. Click Invite. Invitees will have the option to accept the invitation and immediately become listing owners or managers.
    PINTEREST
    https://help.pinterest.com/en/articles/common-business-questions

    Right now, you can only have one email address on a business account at a time.

    We recommend using a permanent email for your account, like [email protected], to make sure you can always access Pinterest.

    Need access to account, in the form of username and password.
     
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