How do you manage your social media?

Discussion in 'AutoLeadStar' started by Penina Rothner, Mar 14, 2018.

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  1. Penina Rothner

    Penina Rothner
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    Staff Member

    First Name:
    Penina
    Dealer or Company Name:
    AutoLeadStar
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    Hey dealers!

    We're conducting some market research to understand how dealerships manage their social media pages (Facebook, Twitter, Snapchat). Do you use a certain program or platform to keep track of it all? How much time do you spend every day keeping your pages up-to-date? Do you outsource all of your social media to a marketing agency? We want to hear it all!
     
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  3. Rob

    Rob
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    Getting Refreshed

    First Name:
    Rob
    Dealer or Company Name:
    Import Dealer
    Twitter Handle:
    malanowski
    Joined:
    Apr 9, 2011
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    Location:
    San Antonio, Texas Area
    Unpopular opinion time.

    To do social media "right" pretty much demands a full-time person who has social media as his or her only job. Tough sell to most GM's, as it should be.

    We outsource it, and I understand all the reasons why that's a bad idea. It's still a better idea than doing it in house very poorly.

    Really unpopular opinion time.

    Dealer results on social media are unproven at best and approaching zero at worst. (Guess which is more likely.) On the other hand, sales staff using their own following to get referrals / leads is incredibly successful.
     
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