1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Webinar How to evaluate your marketing vendor

Discussion in 'Webinars, Broadcasts, Live Broadcast, Podcasts' started by Alex Snyder, Sep 13, 2018.

This forum sponsored by...
  1. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,470
    Likes Received:
    778
    Location:
    Vermont
    @Jeff Kershner@Jeff Kershner and I will be joined by a few friends at Dominion to dive through these 10 questions:
    1. Should I care about Voice Search?
    2. Will you utilize my sales and prospect data daily for accurate targeting and managing advertising waste?
    3. How do you maximize SEO? Local SEO?
    4. What kind of content should I expect and how do you hyper-localize my ads?
    5. What fees are associated with my digital advertising budget?
    6. (how much do I pay vs. spend)How do you incorporate consumer reviews into your digital advertising?
    7. Is your team certified or certifiable with Google Bing and Facebook?
    8. What can I expect in terms of account support and how do you handle turnover?
    9. How do you track ROI? (For all digital products, Google Analytics)
    10. How do you determine my PMA?
    Come have some fun with us on the 19th at 1:00 PM EST: https://mailchi.mp/dealerrefresh/dominion-sep-19
     
    • Useful Useful x 1
  2. This forum sponsored by...
  3. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,470
    Likes Received:
    778
    Location:
    Vermont
    :bump:

    This is a 2-fer broadcast week on DealerRefresh. Wednesday we talk about evaluating your digital marketing provider and/or future one. Then on Friday we talk about what digital retailing is.
     
    • Like Like x 1
  4. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,283
    Likes Received:
    818
    Location:
    Maryland
    Collapse Signature Expand Signature
    • Like Like x 1
  5. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Dealer or Company Name:
    MV
    Joined:
    Feb 11, 2015
    Messages:
    1,426
    Likes Received:
    273
    Location:
    Pittsburgh, PA
    All very good questions that dealers SHOULD be worried about, IMO.
     
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...