Hi Refreshers! Today I will be on RefreshFriday, chatting about all things social, including Instagram. Instagram is somewhat of a dark horse for the automotive industry. Dealers know that it's popular with users, but they want to know what is the ROI? Why is it worth it for my business? It's all about the strategy. With 3.5 million (and growing) daily users that are auto enthusiasts, spending almost an entire hour every day on the platform, why wouldn't you share your brand story with its audience? In my latest blog, I broke down how to set up additional linking options in your Instagram Profile. By doing this, you are providing another avenue to build traffic and engagement with your dealership's website. Happy reading! https://dealerauthority.com/maximize-link-in-your-instagram-bio/ Feel free to ping me if you need any help setting up your link!