Montway How to sell to millennials

[Kiar@Montway]

By 2025, Millennials and Gen Z’ers will account for 75% of all vehicle sales. As the largest generation, their spending power is impressive. Meeting these shoppers’ expectations is critical to your dealership’s success. Read more to see what it takes to become a millennial-friendly auto dealership.

The Spring selling season is upon us! How will you be selling to millennials? SMS strategy? TikTok? Has your sales process changed? Are you offering delivery to home or office to compete with Carvana? What's working and not working?

 

[Jeff Kershner]

"their spending power is impressive."

I sure hope this stands true and we are not having to say "their spending power WOULD HAVE BEEN impressive."

I think most dealers are holding onto a "wait and see" mentality due to the current economic landscape when it comes to increasing ad budgets and exploring new/additional services. I would hope most dealers are utilizing SMS to come degree already.