- Feb 21, 2011
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- Emily
First of all you are not forced to work with them. You can ask Cobalt for their cheapest website then have a second one with a company that you like work with....
I received this response above a few days ago in a different conversation and it made me wonder how many dealers actually do that? How many dealers sign up for the cheapest available package for their manufacturer's site and then try to completely forget it exists....and why??
I completely understand the concept of driving traffic to a site that is prettier, converts at higher percentages, and is more customized - I get that. What I don't get, is completely turning a blind eye to the site that your manufacturer is driving traffic to? What if that site is where your customer arrives first (because you ARE still getting visitors)- and a vacant, non-caring, out-of-date site is the general impression that you provide your customer with of your whole dealership?
What if that dis-interest causes them to bounce to your competitor's site, and they never get a chance to see your pretty site (or the inside of your showroom)...?
Food for thought.