- Jun 11, 2018
- 12
- 4
- First Name
- Devin
Hello Dealer Refresh Family! I'm somewhat of a new-comer to this industry and even newer to these forums. My background is in digital marketing and providing SEO services for local businesses and after picking up my first dealership client last year, I've decided to dive into the automotive industry head first. As someone on the younger end of the spectrum in this industry, with admittedly less experience - I have an extremely pressing question that has been on my mind. *Skip to the end of the post for the question, although I provide a lot of context to help build an understanding of the thought processes that lead to this idea*
The first thing that I'll say is that there are lots of reasons for my decision to take on this industry. Some of those reasons are that box companies getting too big, brands cracking down on their verified vendors, and an overall low competition environment on Google for me when I see just how shitty of a job the big box companies are doing.
Don't get me wrong, I'm not saying ALL automotive marketing companies are bad. In fact, there are owners and employees of great marketing companies here on these forums. Nor am I saying that the SEO your dealership has done or paid for is inherently bad. I'm not looking to bash the competition or toot my horn in any way. All I am saying is that I see a trend developing where huge automotive marketing agencies are not providing their high paying clients with the care they deserve.
For me, I only have 3 dealerships under my belt at the moment and am currently in a place where I'm perfecting my strategy, creating case studies with my results, and preparing to scale. One thing that I can say with a year in this industry, is that it is no different than any of the other SEO that I've done for other local businesses. When I think of "hard" SEO, national terms, the health niche, lawyers, real estate, supplements, and other nasty industries come to mind.
As a part of my preparation to scale I attended an SEO event out in Nashville, Tennessee and was fortunate enough to brush shoulders with Kevin David - a pretty influential figure in the digital marketing industry. I got the chance to sit down with him for a few minutes and tell him my discovery within the automotive niche, in hopes that he would give me some advice on how to scale or maybe reach more dealerships.
As I was telling Kevin about the plight within the automotive industry and how I was having trouble getting in contact with dealerships who were dead set on their "proven" companies who were driving them straight into the dirt. He asked me if I had ever considered creating a course to teach dealerships how to rank in-house.
After thinking about the idea for a course non-stop for the last few days, I decided to come here in an effort to get feedback on whether or not the Dealerrefresh family thinks this is something that the market would be susceptible to or not. As I said, I have limited knowledge of this industry due to only being in it for one year. So any feedback from automotive professionals of any verticle would be appreciated.
To help you conceptualize my idea a bit more, take a look below to see how a course like this might be structured. Is this something that the market could be interested in? It would take tons of work and months to complete.
SEO Course
Pros of moving SEO inhouse with the course
Please let me know as I think this is a good idea, however I'm not sure! Would love to start making youtube video with FAQ on dealership SEO to provide some up front value while I create the course if this is something you guys would be interested in.
Thank you,
Devin Outfleet
The first thing that I'll say is that there are lots of reasons for my decision to take on this industry. Some of those reasons are that box companies getting too big, brands cracking down on their verified vendors, and an overall low competition environment on Google for me when I see just how shitty of a job the big box companies are doing.
Don't get me wrong, I'm not saying ALL automotive marketing companies are bad. In fact, there are owners and employees of great marketing companies here on these forums. Nor am I saying that the SEO your dealership has done or paid for is inherently bad. I'm not looking to bash the competition or toot my horn in any way. All I am saying is that I see a trend developing where huge automotive marketing agencies are not providing their high paying clients with the care they deserve.
For me, I only have 3 dealerships under my belt at the moment and am currently in a place where I'm perfecting my strategy, creating case studies with my results, and preparing to scale. One thing that I can say with a year in this industry, is that it is no different than any of the other SEO that I've done for other local businesses. When I think of "hard" SEO, national terms, the health niche, lawyers, real estate, supplements, and other nasty industries come to mind.
As a part of my preparation to scale I attended an SEO event out in Nashville, Tennessee and was fortunate enough to brush shoulders with Kevin David - a pretty influential figure in the digital marketing industry. I got the chance to sit down with him for a few minutes and tell him my discovery within the automotive niche, in hopes that he would give me some advice on how to scale or maybe reach more dealerships.
As I was telling Kevin about the plight within the automotive industry and how I was having trouble getting in contact with dealerships who were dead set on their "proven" companies who were driving them straight into the dirt. He asked me if I had ever considered creating a course to teach dealerships how to rank in-house.
After thinking about the idea for a course non-stop for the last few days, I decided to come here in an effort to get feedback on whether or not the Dealerrefresh family thinks this is something that the market would be susceptible to or not. As I said, I have limited knowledge of this industry due to only being in it for one year. So any feedback from automotive professionals of any verticle would be appreciated.
To help you conceptualize my idea a bit more, take a look below to see how a course like this might be structured. Is this something that the market could be interested in? It would take tons of work and months to complete.
SEO Course
- A full comprehensive course on how to rank on page 1 for relevant terms regardless of any current knowledge about SEO
- Facebook Group to provide support and give exact direction to members
- How to use the link resources that all automotive marketing agencies are using
Pros of moving SEO inhouse with the course
- Save money
- Put a halt to vendor communication or lack thereof
- Save money
- Take control of your results
Please let me know as I think this is a good idea, however I'm not sure! Would love to start making youtube video with FAQ on dealership SEO to provide some up front value while I create the course if this is something you guys would be interested in.
Thank you,
Devin Outfleet
