I know there are a lot of DR people out there who were as extremely happy as I was about @Stauning posting this article on the blog about OEM co-op ad programs being out of control with wasteful over-spending, general inefficiency, and exorbitant management costs. Check it out if you haven't yet, it was well-written and goes down the list in great detail explaining the issues. https://www.dealerrefresh.com/digital-marketing-time-oems-rethink-co-op-programs/ This topic on OEM co-op has frustrated me before with KIA, the choice is to use one of their approved vendors for full co-op reimbursement, or get no reimbursement if you still want to do digital online ads in-house. The rules are designed to be inescapable, dealers are semi-forced to comply because of the bloated size of the ad budgets. I'm like most people in this job, I can't stand being mandated, I needs options. Why couldn't there be more flexibility and options for dealers with managing advertising in-house? https://forum.dealerrefresh.com/thr...for-in-house-ppc-advertising.4926/#post-42831 We have multiple OEM brands, and I'm starting to feel the direction by several is to implement the same inescapable & bloated budget co-op ad strategy as KIA implemented. I can see the OEM point of view in trying to support their dealer network effectively, remain competitive as a brand online, and I realize it would be very challenging with different geographies and experience levels among their dealerships. Then deciding which vendors become certified, how it's managed? That's complicated. I get it. It kind of feels like sometimes the OEM directive is more about saturating the market with huge ad budgets to just move more metal... regardless of effectiveness or efficiency? It's a tier two replacement strategy. That's maybe logical from their point of view, but what about the dealer? I think this strategy could be implemented even more effectively from a performance & cost standpoint if it's re-imagined & re-designed. I'd love to hear some ideas and talk about this in more detail. There are a lot of very talented & sharp people on DR from many different roles and levels that could bring together all the multiple perspectives and reasoning behind the current programs. How could OEM Co-op Ad Programs be improved?