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Instagram Stories Ads - Are You Seeing This Too?!?!

mbloom19

Noob
Feb 20, 2013
18
15
8
Ferndale, Michigan
First Name
Mike
This is a heads up to anyone that works at the following dealerships or the agency that manages their ads. This should also serve as a reminder to those that manage Facebook ad campaigns to check all of your location settings for your current ad campaigns to ensure that you are only advertising in your local area.

Since last week, I noticed a huge influx in the amount of out of state dealership ads that I have been served in my Instagram Stories. Almost every other ad is for a dealership and it has increased so steadily that I started to screenshot every ad. And before anyone asks, I have not traveled outside of Michigan for months nor have I visited any of those websites, so I am not included in a retargeting campaign.

The video below shows ads have all been served to me since Sunday. Here is the full list of dealerships:
Caskinette Ford, Lawrence Mitsubishi, Lithia Nissan of Ames, Mike Hale Acura, Future Nissan Folsom, Flow Acura, Elder Ford Tampa, Vann York Toyota, Echelon Ford, Palm Springs Hyundai, Airport Motors, Ackerman Toyota.


 
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John__S

Noob
Sep 4, 2019
23
16
8
First Name
John
Great heads up for those that don't watch where that money is going.....

Does anyone not see where the money is going?
 

John__S

Noob
Sep 4, 2019
23
16
8
First Name
John
I should clarify.

I hope those advertising for services that are filling the wrong mailboxes realize it before they spend waaaay too much and are not getting any return. Showing us you are being targeted from non-local dealers is a great red flag for dealers, or internet managers, or digital gangsters to keep an eye on things, or learn how to :)
 

Joe Friedrichsen

Getting Refreshed
Jun 19, 2019
42
32
18
Eden Prairie, MN
First Name
Joe
Great post @mbloom19! Yes, this should serve as a wake-up call for dealerships to keep their ad agency or vendor accountable for advertising spend. To state the obvious, if relevant locations aren't being targeted, a dealer's ad spend is going down the drain. I hope this isn't widespread. I'm now curious to see what others have encountered.
 

Jeff Kershner

Founder
May 1, 2005
3,684
1,272
113
Maryland
First Name
Jeff
@Brian Michael West mentioned over on FB that when changing over to the new special ad category sections, the targeting setting may have reverted back to the default - targeting all of the United States.

Edit: I see Brian was responding at about the same time I was. :rolleyes:
 
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Reactions: John__S

John koska

Noob
Jun 1, 2019
1
2
1
First Name
John
Don't forget to make sure the location settings are set for people "who live in this area".

Kudos to you for making a video. I can send you more screenshots if you need more.
 
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Reactions: John.H and John__S
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