• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Is this Virus actually HELPING car dealerships at Digital Retail?

Marc Lavoie

3rd Base Coach
Jan 3, 2019
205
151
First Name
Marc
We're living through a major crisis right now.

Panic is taking over, but in fact, prevention is what's really going on.

All these measures we see are taken so we reduce the chances we all get in trouble.

Anyways, inspired by Newton's 2nd Law (for every action there is an equal and opposite reaction) there are opportunities to make a positive change in our lives & businesses.

 
Last edited:
Learn more about DrivenData

CarlAutofusion

Full Sticker
Mar 17, 2014
38
28
First Name
Carl
A few dealers I work with are upgrading their inventory photos so consumers know exactly what car they are getting.

They are asking their lot service company for better quality photos and taking pictures of their new vehicles.
 

Alex Snyder

President Skroob
May 1, 2006
3,022
1,786
Awards
1
First Name
Alex
Brian Pasch held a webinar with some good ideas on how to keep customers engaged while this is going on:


 

Marc Lavoie

3rd Base Coach
Jan 3, 2019
205
151
First Name
Marc
I just created a quick list of tools that can help, if anyone here needs this:


EMERGENCY COVID-19 Remote Work Guide: 11 Tools for Car Dealerships

16_9 Thumbnail - Emergency COVID Remote Work Guide v2.png


COVID-19’s realities make working from home – or working remotely – a way for car dealerships but also everyone involved in the automotive industry a way for us to continue fulfilling our job responsibilities and to contribute to our organizations.
With that in mind, Autobahn Academy would like to share some of the best practices we think can help car dealerships make the best of this unfortunate situation.
Unfortunately, car dealerships could have a harder time adjusting than other industries since a lot of tasks have to be completed on-site, especially in the fixed ops department.
If you haven’t seen my video about how “This virus will force dealers to get better at digital retail” I posted on LinkedIn, you should still know there’s a silver lining to all of this.
If you’re looking to get a set of tools that can help make this situation a little less frustrating, we have you covered. The good news is, when this is all over, these new habits could actually help you even when the people are back in their seats. Meanwhile, there are many benefits to running a remote team, so long as you’re equipped with the right tools to succeed.
In this article, we’ll share with you the best tools for working remotely so you and your team members can maximize productivity and secure more sales than ever before, no matter if you’re inside or outside your car dealership showroom.
TEAM CHAT
Slack
Slack is more than a tool for chatting—it’s almost a religion in the tech industry. You can use Slack to chat 1 on 1 but also create channels where you can interact as groups (Sales, Service, etc..). I’m still baffled on how few of you are actually using a chat tool.
HipChat
HipChat is another great chat tool that can help you daily communication. They have a great app everyone can install on their smartphone.
Workplace by Facebook
Facebook just launched this team collaboration platform that includes messaging, voice and video calling, and newsfeed features to help teams work together more efficiently.
MEETINGS & VIDEO CHAT
Google Hangouts
Google Hangouts is the default tool of choice for video meetings. Slack even lets you launch a hangout right from within a channel!
Zoom
An alternative to Hangouts, Zoom has a higher threshold for the number of people who can be in a meeting at once. You can get on the free plan too if you need to show anything to your customers the easy way. This can be used from any computer to any type of smartphone.
Youtube Live
Need to record a quick video? How about host a live broadcast or training to your team or even customers? YouTube Live is Google Hangout’s alternative to scaling a broadcast globally.
Join.me
Great app for screen sharing and team calls. It doesn’t freeze up as often as other tools do which makes it a great choice for quick meetings on the fly.
CLOUD STORAGE & TEAM COLLABORATION
Trello
Trello’s ease of use makes it easy to manage a flow of tasks through any of your teams inside the dealership. It’s also very flexible and free.
Google Drive
Google Drive needs no introduction. Store and collaborate on documents, spreadsheets, presentations, and more all with your Google Account. There’s so much you can do in here.
Dropbox
This is the cloud storage of choice for most design and dev teams I’ve worked with. Dropbox also recently announced Paper—a separate app similar to Google Docs that lets you collaborate in real-time.
TeamViewer
TeamViewer is a very easy to use program to help you see or take over control of a colleagues’ computer.
HERE’S WHAT YOU SHOULD DO NOW
Most of you are experiencing a slow down in the showroom, canceled appointments. It’s OK, you can’t control everything, but in slow times is the perfect time to dig into your CRM, update contact info and reach out to customers.
Start by emailing clients that were already in your short term sights and try to see if they are looking to wait to make a purchase. This is your chance to show empathy. Now is not the time to force things, you’ll be losing credibility and the chance to close the deal anyway.
 

TabFlythe

Full Sticker
Apr 12, 2019
74
56
First Name
Tabitha
@Marc Lavoie excellent list of resources! I am a major advocate of Slack.

With more and more Americans working remotely, now is the time to make sure that your social media marketing and SEM are on point and your website is functioning properly.

Moments like this are when dealers can truly lean heavily on their digital marketing resources to keep sales moving (even during a pandemic). With social tools like Facebook and Instagram Live, dealers can stay engaged with their audiences online and have conversations about how their businesses will be functioning amidst school closures and social distancing.

Take this another step further and build a landing page that details how your dealership will be handling this process. Inform and engage! The more information you can share about how you will do business the more prepared a customer can be to continue the sales process with you.

Want to make it even easier for your customers? Offer a fully digital sales process with delivery - and if you already have it, talk about it, share it, post it, and add budget to it. Now is the time to make your social media and website work completely for you.
 

Alex Snyder

President Skroob
May 1, 2006
3,022
1,786
Awards
1
First Name
Alex
We hit on this with Dean Evans and Chris Marshall during our last RefreshFriday...

It is possible COVID-19 could do to TV what the 2008 Recession did to Newspapers. Why?

  • With sporting events canceled, the main place most dealers advertise heaviest has been removed. Yes, that spend could be moved to news channels.
  • With people working from home, social media usage is up.
  • With people fearful of the virus, social media usage is up.
  • With people skeptical of the virus, social media usage is up.
  • With people practicing social distancing, social media usage is up.
  • With kids home, parents' social media usage is up.
  • On-demand viewing is up which grows OTT viewership.
  • OTT advertising is far less compared to TV.
  • Facebook advertising is far less compared to TV.

The last two reasons are the same ones that fueled the move from Newspaper to PPC/SEM from 2008 to 2010.
 

Jeff Kershner

Founder
May 1, 2005
3,857
1,388
Awards
2
First Name
Jeff
Does anyone think dealers and consumers are really going to GRASP digital retailing, adapt new standards and processes due to the current climate, or will things go back to the same'ol after this is over?
 

John V.

Boss
Jan 15, 2015
126
131
Awards
1
First Name
John
Can we actually take a pole once this is over and see which dealers actually saw an increase in digital retailing deals? Still a skeptic over here that it is anything more than a lead driver and changing my CTA buttons on my website to "AT HOME TEST DRIVE" seems to be just a easy and costs $0 in ad budget. Would like to be proven wrong if someone has data they want to share.
 
  • 1Like
Reactions: Marc Lavoie
Get Podium