1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Is Video Without a Personal Touch DOOMED?

Discussion in 'Articles from the Blog' started by JessicaRuth, Jan 5, 2014.

This forum sponsored by...
  1. JessicaRuth

    JessicaRuth
    Expand Collapse
    Sr. Refresher

    First Name:
    Jessica
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    whatjruthsaid
    Joined:
    Nov 4, 2012
    Messages:
    467
    Likes Received:
    101
    Location:
    Wisconsin
    [​IMG]

    Fact: Video Sells Cars

    Video is everywhere, and more importantly, being viewed on a mobile device. Every day we're consuming information and video is quickly becoming the favorite way to get that information. Automotive shoppers watch anywhere from 30 to 60 minutes of video in the buying process.

    In a recent article found in Automotive News it was revealed that almost 50% of automotive shoppers who watched a video then visited the dealership. Wow.

    Here are 5 stats about video that can't be ignore.

    What is your video strategy at the dealership?
     

    Attached Files:

  2. This forum sponsored by...
  3. ddavis

    ddavis
    Expand Collapse
    Sr. Refresher

    First Name:
    Doug
    Dealer or Company Name:
    Retired
    Joined:
    Jun 28, 2011
    Messages:
    1,493
    Likes Received:
    489
    Location:
    Fort Worth, Texas
    Jessica, I saw another article that also stated that people would spend more time viewing video than TV. Thanks for sharing.
     
Verification:

(CustomImgCaptcha By Surrey Forum)

Draft saved Draft deleted

Share This Page

This forum sponsored by...