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Is Video Without a Personal Touch DOOMED?

JessicaRuth

Sr. Refresher
Nov 4, 2012
467
106
43
First Name
Jessica


Fact: Video Sells Cars

Video is everywhere, and more importantly, being viewed on a mobile device. Every day we're consuming information and video is quickly becoming the favorite way to get that information. Automotive shoppers watch anywhere from 30 to 60 minutes of video in the buying process.

In a recent article found in Automotive News it was revealed that almost 50% of automotive shoppers who watched a video then visited the dealership. Wow.

Here are 5 stats about video that can't be ignore.

What is your video strategy at the dealership?
 

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ddavis

Sr. Refresher
Jun 28, 2011
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491
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First Name
Doug
Jessica, I saw another article that also stated that people would spend more time viewing video than TV. Thanks for sharing.