Most of us here have a bad taste in our mouth when OEM's force things down our throat, like website vendors. The good news is that trend is dying for the most part. The latest on the digital advertising requirements from KIA isn't technically forcing dealers, but it's a clever workaround which heavily incentivizes dealers to use one of the approved vendors listed below in order to receive co-op reimbursement at 100% level. So if any dealers are doing their own in-house PPC, no matter how well it performs, KIA will not allow dealers to spend their co-op money there. Been using a local vendor, or PPC guru at your KIA dealership? Sorry, you can't co-op 100% or any reimbursement level after this month is over. I thought most OEM's have started to move away from this kind of forced use of vendors, and it scares me to think more will follow suit with digital advertising. I'm a firm believer in running PPC in-house, or using (choosing) a person, vendor you are comfortable with.