Brian and the PCG Research team have put together a report that outlines a new set of standards for dealership website platforms to consider. Be prepared, the report is 30 pages deep. Thirty pages of valuable information that will help steer you down a more educated path of decision making while comparing some of the top selling website platforms that are offered to dealers. I've highlighted several of the conclusions found in the report like Conversion tracking and attribution are still elusive metrics for many automotive dealers especially in regards to finance and fixed operations marketing investments. Third-party website plugins are masking true visitor conversion metrics in Google Analytics. The auto industry must collaborate to define consistent metrics and actions that define conversion for auto dealers. Read more highlighted conclusions within my article over on the blog. If you're at all considering on changing website platforms in the near future (even if you're not) do yourself a favor and take a minute to download the PCG Research report... The Next Generation of Automotive Websites at http://bit.ly/PCGWebReport After you’ve downloaded the report and read through the study, share with PCG Research and the DealerRefresh community on the key takeaways you found most interesting. We'd like to hear what you think.