1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Looking for a Automotive Digital Marketing Manager

Discussion in 'Automotive Industry Jobs Classifieds' started by Todd Caputo, May 14, 2018.

This forum sponsored by...
  1. Todd Caputo

    Todd Caputo
    Expand Collapse
    Getting Refreshed

    First Name:
    Dealer or Company Name:
    Sun Auto Group
    Twitter Handle:
    Feb 9, 2012
    Likes Received:
    If you are interested feel free to reach out me. Thank You !

    Responsibilities for Automotive Digital Marketing Manager:

    You will work closely with our CEO, COOO, General Managers, General Sales and Executive Team to establish marketing goals and ensure profitability of products and/or services.

    • Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

    • Plans and oversees the organization's advertising and promotion activities, focusing on website content and social media promotions.

    • Communicates with outside advertising agencies on ongoing campaigns.

    • Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

    • Marketing Campaigns: Communicates with outside advertising agencies on ongoing campaigns.

    • Digital vendor selection and program management: set clear goals and objectives and make sure all vendors are working together for best results and provide return on investment analysis

    • Creation and upkeep of online assets & ensure each team has what they need

    • Reporting: Put systems in place to monitor performance, show how digital affects bottom line, alignment with monthly sales goals and objectives

    • Oversee dealership photographers and drive success in product photography and engaging descriptions and audit dealership websites for accuracy and quality control

    Requirements for Automotive Digital Marketing Manager:

    • Previous dealership marketing management experience required

    • Tech Savvy, with passion for video, social media and what’s new in marketing technology

    • Great verbal and written communication skills

    . Google analytics analysis and reporting

    • Time management, prioritization skills, and the ability to multi-task are required

    • Self-motivated and goal oriented

    • Some evening and Saturdays may be required

    • Must be willing to submit to a background check, pass a drug screen, physical and have a clean driving record.
    Collapse Signature Expand Signature
    • Like Like x 3
  2. This forum sponsored by...
  3. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Dealer or Company Name:
    Twitter Handle:
    May 1, 2006
    Likes Received:
    It isn't like there are some big shoes to fill here. This is just the Used Car King. No biggie. Nobody like :unclejoe: @joe.pistell@joe.pistell set the bar or anything. Easy peasy job :rofl:
    • Like Like x 1
    • Funny Funny x 1

Share This Page

This forum sponsored by...