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Looking for a Automotive Digital Marketing Manager

Discussion in 'Automotive Industry Jobs Classifieds' started by Todd Caputo, May 14, 2018.

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  1. Todd Caputo

    Todd Caputo
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    Getting Refreshed

    First Name:
    Todd
    Dealer or Company Name:
    Sun Auto Group
    Twitter Handle:
    theusedcarking
    Joined:
    Feb 9, 2012
    Messages:
    72
    Likes Received:
    56
    If you are interested feel free to reach out me. Thank You !

    Responsibilities for Automotive Digital Marketing Manager:



    You will work closely with our CEO, COOO, General Managers, General Sales and Executive Team to establish marketing goals and ensure profitability of products and/or services.

    • Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

    • Plans and oversees the organization's advertising and promotion activities, focusing on website content and social media promotions.

    • Communicates with outside advertising agencies on ongoing campaigns.

    • Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

    • Marketing Campaigns: Communicates with outside advertising agencies on ongoing campaigns.

    • Digital vendor selection and program management: set clear goals and objectives and make sure all vendors are working together for best results and provide return on investment analysis

    • Creation and upkeep of online assets & ensure each team has what they need

    • Reporting: Put systems in place to monitor performance, show how digital affects bottom line, alignment with monthly sales goals and objectives

    • Oversee dealership photographers and drive success in product photography and engaging descriptions and audit dealership websites for accuracy and quality control

    Requirements for Automotive Digital Marketing Manager:

    • Previous dealership marketing management experience required

    • Tech Savvy, with passion for video, social media and what’s new in marketing technology

    • Great verbal and written communication skills

    . Google analytics analysis and reporting

    • Time management, prioritization skills, and the ability to multi-task are required

    • Self-motivated and goal oriented

    • Some evening and Saturdays may be required

    • Must be willing to submit to a background check, pass a drug screen, physical and have a clean driving record.
     
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  3. Alex Snyder

    Alex Snyder
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    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,417
    Likes Received:
    738
    Location:
    Vermont
    It isn't like there are some big shoes to fill here. This is just the Used Car King. No biggie. Nobody like :unclejoe: @joe.pistell@joe.pistell set the bar or anything. Easy peasy job :rofl:
     
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