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#RefreshFriday Marketing is going to get flipped upside down - #RefreshFriday

Jeff Kershner

May 1, 2005
First Name

Marketing is going to get flipped upside down this Friday. All that fancy tracking you’ve been doing is going to die. Click trails, attribution, and all those other fancy marketing trackers are destined to die a hard death at the hands of legislation. And we’ve got a major WTF to Americans on where that legislation is coming from. Trust us when we say it will piss you off. Joe Berna has some CRAZY points and he is no doubt one of the smartest people in the car business. That’s why we call him “DR Truth” because he is the truth of DealerRefresh.

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