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Martin Advertising Referral Traffic to GM Dealership Sites

Ryan Everson

Sr. Refresher
Mar 21, 2012
326
364
93
Flint, MI
First Name
Ryan
Does anyone know why Martin Advertising would be sending huge bursts of garbage referral traffic to a bunch of my GM dealership websites? This is the third month in a row it's happened.

It doesn't seem to be bot traffic, it's just very low quality. I'm really hoping GM isn't paying them for this traffic.

@georgenenni @brianpasch have you seen this with any of your clients?

martin.JPG
 

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,415
720
113
Mars, PA
First Name
Alex
It might be a pathetic attempt at getting their brand and services noticed by dealers and their agencies or what you said, GM hiring them. I used to weed / filter their traffic out of reports <or> classified them as Tier One (partner) or 3PA (third party auto) in attribution classifications. Neverending finds at crap traffic...
 
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georgenenni

Refresher
Apr 13, 2012
113
83
28
Middletown Ohio
First Name
George
Sorry @reverson just now seeing this. Need to check my DR notification settings! No, not seeing this for my GM stores.

Could they be doing a quick redirect on referral traffic to build a pixel database for remarketing?
 

Ryan Everson

Sr. Refresher
Mar 21, 2012
326
364
93
Flint, MI
First Name
Ryan
Sorry @reverson just now seeing this. Need to check my DR notification settings! No, not seeing this for my GM stores.

Could they be doing a quick redirect on referral traffic to build a pixel database for remarketing?
I actually received an email back from Martin Advertising yesterday asking for a quick call to share details on the campaign they ran. It sounds like they ran an email campaign for GM dealers in Florida last month. I'm currently out of the country so won't be able to get all the details until I get back later next week.

71% of the traffic was desktop and we received 0 conversions on 5,903 visits :huh?:
 
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