1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

New Ad Blocker for Google Chrome

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jeff Kershner, Feb 15, 2018.

This forum sponsored by...
  1. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,251
    Likes Received:
    805
    Location:
    Maryland
    Google turns on their default adblocker within the Chrome Browser.

    If you're the user of the latest Chrome browser, moving forward some of the more most intrusive types of ads are now going to be blocked automatically.

    Define intrusive: ads including full-page prestitial ads, flashing animated ads and auto-playing video ads with sound, pops up, makes noise, blocks the screen or won’t go away. But it also includes sites with an advert density of over 30%.

    The Guardian really breaks it down in this article.

    I don't see this having too much effect on dealers until you have an intrusive pop-up/overlay on your dealership website or you're running some aggressive Display Campaigns. Either way, something to be aware of and watch out for.

    Thoughts?
     
    Collapse Signature Expand Signature
    • Useful Useful x 1
  2. This forum sponsored by...
  3. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Twitter Handle:
    @autostride
    Joined:
    Feb 11, 2015
    Messages:
    1,126
    Likes Received:
    212
    Location:
    Pittsburgh, PA
    So they are going to block all of their competitor's ads...? Somehow I think this is going to get them in trouble.
     
    Collapse Signature Expand Signature
  4. craigh

    craigh
    Expand Collapse
    Super Moderator

    First Name:
    Craig
    Dealer or Company Name:
    Vicimus Inc
    Twitter Handle:
    craighooghiem
    Joined:
    May 19, 2011
    Messages:
    1,379
    Likes Received:
    481
    Location:
    Ontario, Canada
    They've tried to make that argument already, but they're doing this above the board.
    The line in the sand they drew is on user experience, malicious ads, etc.
    They're really only going after full page takeover, popunders, spam sites, etc - those that don't play by the rules in general.

    One can only hope this kills off all these clickbait sites that have 22 ads and 1/100th of the article on every page.
     
    Collapse Signature Expand Signature
    • Like Like x 1
  5. MirageVR

    MirageVR
    Expand Collapse
    Noob

    First Name:
    Alex
    Dealer or Company Name:
    N/A
    Twitter Handle:
    MirageVR
    Joined:
    Feb 7, 2018
    Messages:
    3
    Likes Received:
    3
    Location:
    Fort Collins, CO
    @craigh@craigh I had the same takeaway. It seems they're specifically targeting obtrusive ad experiences. Looks like they're also giving webmasters a 30 day notice to change their ad experience before being blocked if they're not in compliance.

    I'm all for improving user experience everywhere we can.
     
  6. Stauning

    Stauning
    Expand Collapse
    Administrator

    First Name:
    Steve
    Dealer or Company Name:
    pladoogle, LLC
    Joined:
    Mar 15, 2012
    Messages:
    188
    Likes Received:
    96
    Location:
    Coeur d'Alene, Idaho
    This has zero impact on dealer websites - unless, of course, the dealer is running ads on his/her website.

    As far the publishing industry goes, Google needs to tread lightly (especially in Europe) as this type of overreach can (and should) cost them via government action.
     
  7. Jason@nabthat

    [email protected]
    Expand Collapse
    Getting Refreshed

    First Name:
    Jason
    Dealer or Company Name:
    nabthat inc.
    Joined:
    May 24, 2017
    Messages:
    62
    Likes Received:
    16
    Location:
    Los Angeles
    Google is taking another step in the direction of controlling how content is being served on the web and the user experience they want to sites to deliver; good or bad.

    I believe this is just another step that Google is taking to control how content is being consumed by users and there will be more to come. There is talk about automatically deleting cookie history after 24 hours. Meaning that if a user visits a dealer website, dealers will only have a 24 hour window to retarget this customer unless they visit again. Currently, Google Chrome allows consumers to delete their cookie history upon exiting browser within Advanced Settings. This is a revenue push as Google controls much of the Search Results market but not the display market (there are a lot of players), plus costs per search click is higher than a remarketing click. Its all about money $$$$.
     
    #6 [email protected], Feb 17, 2018
    Last edited: Feb 17, 2018
  8. Stauning

    Stauning
    Expand Collapse
    Administrator

    First Name:
    Steve
    Dealer or Company Name:
    pladoogle, LLC
    Joined:
    Mar 15, 2012
    Messages:
    188
    Likes Received:
    96
    Location:
    Coeur d'Alene, Idaho
    That's not correct. Google's policies have ZERO impact on a dealer website using a pop-under, pop-up, intrusive chat, intrusive exit widgets, or any other lead driver. Those policies only impact websites using Google ads on the site (like a publisher or blog).
     
    • Useful Useful x 1
  9. Jason@nabthat

    [email protected]
    Expand Collapse
    Getting Refreshed

    First Name:
    Jason
    Dealer or Company Name:
    nabthat inc.
    Joined:
    May 24, 2017
    Messages:
    62
    Likes Received:
    16
    Location:
    Los Angeles
    Clarified that Google will block all ads on websites that violate the Better Ads standards, not just ads that violate the standards. In other words, blocking will occur on a site-by-site basis, and not simply based on certain ad types.
     
    #8 [email protected], Feb 17, 2018
    Last edited: Feb 18, 2018
  10. Jason

    Jason
    Expand Collapse
    Getting Refreshed

    First Name:
    Jason
    Dealer or Company Name:
    Launch Digital Marketing
    Twitter Handle:
    jasonstum
    Joined:
    Dec 22, 2009
    Messages:
    98
    Likes Received:
    39
    Location:
    Detroit
    Well, I will agree that this is all about the money, but not quite the way you describe. IMO this is a preemptive measure by Google to stop people from using tools like Ad Blocker that will block ALL the ads on any given website. With Chrome actively blocking only the most obtrusive ads on a publisher's website, Google is hoping that will improve the user experience enough to keep people on these websites longer thus giving them the opportunity to click on things...you know, like ads served through Google's ad network ;)
     

Share This Page

This forum sponsored by...