In a conversation with a colleague, I found that they use AT for their new car pricing to "stay competitive"... ... I mean, we keep hearing they are getting better, but let's be honest... they don't even include trim levels on their backend "price comparison" tool. Love it for other reasons, but pricing strategy? I'm not so sure about that one! I personally think the old looksie at competitors is the best way... but is anyone using any great tools that would help people price competitively? Just figured we could start a conversation about it!