It's no secret that customers love specials. It's not about the deal they're getting, it's about the deal they think they're getting. We get the rare customer we make 50 cents on who leaves thinking we got one over on him and we might never see again after all the back and forth. Then we have customers who buy a used car at list price who are happy as can be and will buy five more. Perception is reality I guess. Anyway, I'm not exactly elbow deep in our advertising but I can certainly sidle my way in. I'm wondering what are some common specials and promotions that others have had success with? Be it a banner on a website, a bulk email, radio ad, commercial etc. The latest thing here that they've been running is leasing specials at x dollars/day. "Lease a new ford focus for $5/day!" Clever, but I haven't really found it to be a business catalyst. Awhile ago we gave away a "free ipad" with certain used cars. In reality, the iPad was worked into the deal (shocking I know). Again, this idea sounded ok, but didn't really do a whole lot. Our GM and sales managers are good at the basic task before them...selling cars. I'm trying to help boost the creative side of things. Our dealership seems to suffer from refusal to change with the times. Don't get me wrong, we are on our best six month run in over a decade from what I understand but I think we could do even better. I see all of our competitors running these promotions all of the time. Any feedback is welcome and appreciated. Thanks!