- Feb 16, 2012
- 36
- 5
- First Name
- Nick
So, I've been with the same Dealer Group for about 7 years now, and for about 5 years I've been a "catch all" Digital Marketing Director, which includes everything from fixing a sales persons PC to editing the websites, doing merchandising (taking pictures), social media, and doing facebook/google ad campaigns from time to time.
Now, I've been tasked with taking over the entirety of 3 dealerships and their marketing, websites, online presence --- i.e. "the internet". The goal seems to be to streamline the strategies between the 3 stores I'll be handling, modernizing our focus, and driving increased traffic/sales.
It's a pretty big undertaking, and I'm not sure how success is going to be determined. I'm not even sure the management knows what they expect from this (besides what they want --- more sales).
There is a general feeling that the dealerships are behind the curve in terms of how we conduct business and how we target the current market, in terms of digital.
I've been kicking it around for a day, thinking where to start. Well, I kind of know where to start --- Develop a goal of what we should be doing, look at what we are currently doing/spending, and figure out how to plug the holes. But I was maybe hoping for some ideas on things I should be considering/places I should be taking the dealership.
(just an FYI, currently, the stores are all pretty much on the same model --- 3rd party classified ads (i.e. AutoTrader/Cars.com/CarGurus), using OEM Websites, occasional direct marketing mailers, radio)
Now, I've been tasked with taking over the entirety of 3 dealerships and their marketing, websites, online presence --- i.e. "the internet". The goal seems to be to streamline the strategies between the 3 stores I'll be handling, modernizing our focus, and driving increased traffic/sales.
It's a pretty big undertaking, and I'm not sure how success is going to be determined. I'm not even sure the management knows what they expect from this (besides what they want --- more sales).
There is a general feeling that the dealerships are behind the curve in terms of how we conduct business and how we target the current market, in terms of digital.
I've been kicking it around for a day, thinking where to start. Well, I kind of know where to start --- Develop a goal of what we should be doing, look at what we are currently doing/spending, and figure out how to plug the holes. But I was maybe hoping for some ideas on things I should be considering/places I should be taking the dealership.
(just an FYI, currently, the stores are all pretty much on the same model --- 3rd party classified ads (i.e. AutoTrader/Cars.com/CarGurus), using OEM Websites, occasional direct marketing mailers, radio)