I've been receiving more and more requests from dealers that are receiving compliance issues on their Paid Search and Organic SEO. The premise is that a dealer is not allowed to "target" locations outside of their AOI. For SEM it includes limiting the geo-targeting to your AOI, and for SEO it includes removing any literal mentions of areas outside your AOI. My questions is this: If a dealer can buy a TV spot or a Radio spot that covers their major Metro, then why can't they do the same with their Search Engine Marketing? Because it's more transparent? Or am I missing something here? Who's benefiting here? Surely not the consumer. ...ok that was two questions.