- Jan 31, 2018
- 67
- 57
- First Name
- Dane
If you did not have the opportunity to join Dave Spannhake's webinar on Opportunity Marketing: Using Your Data to Increase Traffic and Conversions Now! with DealerOn, you can still get his valuable insights: http://bit.ly/2FnJd3v
Synopsis:
Digital marketing buzzwords invaded our industry, like “big data” and “programmatic.” This session will show you how to leverage the concepts that drive traffic, then convert it. We’ll get strategic about creating a plan for your website using proven tactics and industry-wide information to net you the most shoppers.
Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.
Traffic
Conversion Comparisons
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Synopsis:
Digital marketing buzzwords invaded our industry, like “big data” and “programmatic.” This session will show you how to leverage the concepts that drive traffic, then convert it. We’ll get strategic about creating a plan for your website using proven tactics and industry-wide information to net you the most shoppers.
Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.
Traffic
- How authoritative is your site?
- Are you seen in car buyer searches?
- Do your answers influence customers?
Conversion Comparisons
- How does your site compare with competitors?
- Where and how are you losing customers?
- Can you identify the changes that will give you the biggest lift in shopping behavior?
- How do you stack up against the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
