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People's Choice Awards for Best Vehicle Photos?

georgenenni

Refresher
Apr 13, 2012
100
64
18
First Name
George
Hey Refreshers, I need your help.

We're looking for 5-6 (or more) recent dealer examples (websites), where they (or 3rd party) are doing a phenomenal job on actual new and used vehicle photography. Indoor photo booths, or outside with natural light, hopefully some great examples of both.

Thank you!
 
Reactions: Carol_Photogal

georgenenni

Refresher
Apr 13, 2012
100
64
18
First Name
George
Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?
 
Jul 24, 2019
16
18
8
First Name
Zach
George,

At our dealership we aim to have consistent, quality photos and more than 40 photos a car. People seem to not only stay on the pages longer to view all the images, but it seems to leave less questions about a car.

Here's an example of one of our used, something "special" like a Corvette also can get more than 40 photos.- https://www.susqauto.net/inventory/used-2012-chevrolet-corvette-grand-sport-rwd-2d-coupe-1g1yv2dw5c5101243

We also photograph all our new inventory in the booth as well, since stock photography is pretty bad for FCA (in my opinion) and relies on VinDecoding - https://www.susqauto.net/inventory/new-2019-jeep-renegade-trailhawk-4x4-sport-utility-zacnjbc14kpk39631

That being said I feel like we can always do better. It's just a matter of keeping the process from slowing down the recon process as a whole. Last month I did a few vehicles with 360 interior views. Problem is that our site does not support them by default, so it really would slow down the image upload process. We currently just use an iPhone X and upload through vAuto's app - to add the 360 photography we would have to add them to a player, and then manually override the description with that code in our website's backend. For each vehicle. That being said I feel the 360 view adds an element that many still aren't doing yet. That and video.
 

Jeff Kershner

Founder
May 1, 2005
3,452
1,043
113
First Name
Jeff
George,

At our dealership we aim to have consistent, quality photos and more than 40 photos a car. People seem to not only stay on the pages longer to view all the images, but it seems to leave less questions about a car.

Here's an example of one of our used, something "special" like a Corvette also can get more than 40 photos.- https://www.susqauto.net/inventory/used-2012-chevrolet-corvette-grand-sport-rwd-2d-coupe-1g1yv2dw5c5101243

We also photograph all our new inventory in the booth as well, since stock photography is pretty bad for FCA (in my opinion) and relies on VinDecoding - https://www.susqauto.net/inventory/new-2019-jeep-renegade-trailhawk-4x4-sport-utility-zacnjbc14kpk39631

That being said I feel like we can always do better. It's just a matter of keeping the process from slowing down the recon process as a whole. Last month I did a few vehicles with 360 interior views. Problem is that our site does not support them by default, so it really would slow down the image upload process. We currently just use an iPhone X and upload through vAuto's app - to add the 360 photography we would have to add them to a player, and then manually override the description with that code in our website's backend. For each vehicle. That being said I feel the 360 view adds an element that many still aren't doing yet. That and video.
@Zach Houseknecht Great photos. I love the flooring too!!