Hey Folks!
I was recently perusing Polk's site as I am still unclear as to what they offer directly to dealers with respect to direct mail and conquest marketing. On this page https://www.polk.com/knowledge/case_studies/category/automotive_dealers I saw some links to a bunch of non retail specific pdf's, and then this one
https://www.polk.com/knowledge/case...retains_customers_through_targeted_direct_mar
caught my attention.
What I wanted to ask here is, Has anyone ever enlisted Polk's assistance directly in a targeted marketing effort and if so, how effective was it and what did it cost?? I see lots of Polk data that is offered via third parties but not much directly.
Where do they source their data anyways???
Thanks in advance for any insight
I was recently perusing Polk's site as I am still unclear as to what they offer directly to dealers with respect to direct mail and conquest marketing. On this page https://www.polk.com/knowledge/case_studies/category/automotive_dealers I saw some links to a bunch of non retail specific pdf's, and then this one
https://www.polk.com/knowledge/case...retains_customers_through_targeted_direct_mar
caught my attention.
What I wanted to ask here is, Has anyone ever enlisted Polk's assistance directly in a targeted marketing effort and if so, how effective was it and what did it cost?? I see lots of Polk data that is offered via third parties but not much directly.
Where do they source their data anyways???
Thanks in advance for any insight