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Post Sale-Pre Recon Advertising: Auction Images vs Stock Images on VDP

Discussion in 'Vehicle Merchandising & Inventory Software' started by basemmr, Jun 22, 2019.

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Prior to having a unit arrive on site or before it's truly retail ready whats more effective?

  1. Auction CR Images

    80.0%
  2. Stock Image

    20.0%
  3. Don't advertise until on site or retail ready

    0 vote(s)
    0.0%
  4. No image, "coming soon" instead.

    0 vote(s)
    0.0%
  1. basemmr

    basemmr
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    Noob

    First Name:
    Sam
    Dealer or Company Name:
    Greater Chicago Motors
    Twitter Handle:
    [email protected]
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    Location:
    Chicago, IL
    Thoughts?
     
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  3. Marc Freedman

    Marc Freedman
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    Noob

    First Name:
    Marc
    Dealer or Company Name:
    EZ360
    Twitter Handle:
    ez360pics
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    I'm interested in this as well. You don't want to lose a few days of marketing. I think auction pics are genuine and a good bet for an initial listing, though they may not provide the quality and coverage of your own pics if your dealership has a photo studio.
     
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  4. Tom Freiert

    Tom Freiert
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    First Name:
    Tom
    Dealer or Company Name:
    3i Black Widow
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    https://twitter.com/3iblackwidow
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    Location:
    St. Louis, MO
  5. Marc Freedman

    Marc Freedman
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    Noob

    First Name:
    Marc
    Dealer or Company Name:
    EZ360
    Twitter Handle:
    ez360pics
    Joined:
    Jun 14, 2019
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    Tom, I agree. It's definitely ideal to move vehicle pics and listings from auction to dealer. We can do it a few clicks. EZ360 provides similar merchandising tools for our imaging system, as well as video and animation
     
  6. basemmr

    basemmr
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    Noob

    First Name:
    Sam
    Dealer or Company Name:
    Greater Chicago Motors
    Twitter Handle:
    [email protected]
    Joined:
    Feb 11, 2019
    Messages:
    16
    Likes Received:
    3
    Location:
    Chicago, IL
    I agree, auction pictures don't seem to hinder the leads being generated. But at the same time it
    Clutch
     

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