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Post Sale-Pre Recon Advertising: Auction Images vs Stock Images on VDP

Prior to having a unit arrive on site or before it's truly retail ready whats more effective?

  • Don't advertise until on site or retail ready

    Votes: 0 0.0%
  • No image, "coming soon" instead.

    Votes: 0 0.0%

  • Total voters
    5
Jun 14, 2019
2
1
1
First Name
Marc
I'm interested in this as well. You don't want to lose a few days of marketing. I think auction pics are genuine and a good bet for an initial listing, though they may not provide the quality and coverage of your own pics if your dealership has a photo studio.
 
Reactions: basemmr
Jun 14, 2019
2
1
1
First Name
Marc
Tom, I agree. It's definitely ideal to move vehicle pics and listings from auction to dealer. We can do it a few clicks. EZ360 provides similar merchandising tools for our imaging system, as well as video and animation
 

basemmr

Noob
Feb 11, 2019
23
5
6
First Name
Sam
I'm interested in this as well. You don't want to lose a few days of marketing. I think auction pics are genuine and a good bet for an initial listing, though they may not provide the quality and coverage of your own pics if your dealership has a photo studio.
I agree, auction pictures don't seem to hinder the leads being generated. But at the same time it
Market as soon as possible! Black Widow offers imaging solutions to auctions and has the ability to post the images directly to the dealer/buyer with custom overlays and logos before the car ever leaves the auction lot.
https://www.linkedin.com/feed/update/urn:li:activity:6547202596669530112
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