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Retention Bundling Benefits Dealers and Consumers

Discussion in 'Service Marketing and Fixed-ops & Parts Solutions' started by Jim Leman, Aug 1, 2018.

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  1. Jim Leman

    Jim Leman
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    First Name:
    Jim
    Twitter Handle:
    @jimleman
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    Location:
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    We’re currently witnessing several dramatic transitions of what was a very stable, predictable automotive retail model. So if the dealer’s connection to buyers is diffused or in any way less direct, how do they retain a share of customers’ future transportation dollar?

    By bundling retention incentives, dealers can put more valuable services in customers’ hands, often at no additional cost to either party. This strategy helps dealers sell more cars, and customers who buy them experience greater ownership value and convenience. READ MORE
     
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