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ROI-Bot: Opinions? Any users here?

BillH

Boss
Dec 17, 2009
122
43
First Name
Bill
I am in the new position of e-commerce director for a small group. I am looking at options to be as efficient as possible and provide my DP with quality info. Today was the ROI-Bot demo, and I am looking for input from the gurus and also users out there to see if it's working for you and pros/cons. I am getting mixed info from ROI-Bot's reps, actually including some misinformation. I'm trying to decide if it's worth the added expense vs. wading through the info and rounding it up myself.

This product looks to be unique. Are there other options that can be recommended?

Thanks!!!
 
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Manny Luna

Boss
Apr 10, 2011
140
20
First Name
Manny
I am in the new position of e-commerce director for a small group. I am looking at options to be as efficient as possible and provide my DP with quality info. Today was the ROI-Bot demo, and I am looking for input from the gurus and also users out there to see if it's working for you and pros/cons. I am getting mixed info from ROI-Bot's reps, actually including some misinformation. I'm trying to decide if it's worth the added expense vs. wading through the info and rounding it up myself.

This product looks to be unique. Are there other options that can be recommended?

Thanks!!!
I have a few dealer friends that use ROI-Bot, they have no complaints. Any tool that will help you understand the ROI on your marketing dollars should help.
I don't remember the cost, but I know it's not very much! Good Luck!
 

BillH

Boss
Dec 17, 2009
122
43
First Name
Bill
I have a few dealer friends that use ROI-Bot, they have no complaints. Any tool that will help you understand the ROI on your marketing dollars should help.
I don't remember the cost, but I know it's not very much! Good Luck!
Hi Manny,

Thanks for the reply!

Bill
 

sgeneralgrievous

Rust & Dust
Oct 7, 2014
29
1
First Name
Josh
Does ROI-bot basically take all of your marketing and put it into a centralized dashboard for reporting? That's what the site looked like it did.
 

yagoparamo

Boss
Dec 30, 2009
1,901
494
First Name
Yago
Does ROI-bot basically take all of your marketing and put it into a centralized dashboard for reporting? That's what the site looked like it did.
Correct, the premise is to have all the data in one place so you can easily measure ROI on everything digital.
 

paulray

3rd Base Coach
Aug 9, 2012
40
10
First Name
Paul
I am very happy with the tool and honestly it keeps getting better and better with more vendor integrations.

Some vendors have more advantages and strengths than others (elead CRM for example is very integrated with tons of reports where my Dealer.com CRM is limited on that front). It did not replace every vendor report log-in I have but has streamlined most of them.

I think the best part is the ability to build out the scorecard system that will alert you by email based on pretty much anything, if your VDP's are not increasing or lower than expected, if you SEM cost per VDP is higher than you want. Even if a certain number of phone calls were not picked up (Depending on what vendor you use for call tracking).

You can even setup your traditional advertising budgets and run times so you have a way to reference what you did on any given month or day on tv/radio and compare to your site traffic reports.
 

BillH

Boss
Dec 17, 2009
122
43
First Name
Bill
I am very happy with the tool and honestly it keeps getting better and better with more vendor integrations.

Some vendors have more advantages and strengths than others (elead CRM for example is very integrated with tons of reports where my Dealer.com CRM is limited on that front). It did not replace every vendor report log-in I have but has streamlined most of them.

I think the best part is the ability to build out the scorecard system that will alert you by email based on pretty much anything, if your VDP's are not increasing or lower than expected, if you SEM cost per VDP is higher than you want. Even if a certain number of phone calls were not picked up (Depending on what vendor you use for call tracking).

You can even setup your traditional advertising budgets and run times so you have a way to reference what you did on any given month or day on tv/radio and compare to your site traffic reports.

Thanks for the replies, everyone. I am very interested in the product, just frustrated with the presentation from Roi-Bot. I like the concept, but I'm not confident of what I'm getting.

Best regards to all,
Bill
 
Last edited:
Sep 22, 2010
2
0
First Name
Justin
Bill,

What kind of "mixed info" are you receiving? We are about to sign our own dealership (Acton Toyota) up for the dashboard after a thorough demo last week. We absolutely loved the features and benefits of the product. In particular, we found the dealer scorecard to be a quick and easy way to determine areas that need attention. All of the integration a dealer could want is available. I'd like to hear more from you regarding your demo.

Best,

Justin Brun
 
Oct 28, 2014
1
1
First Name
Glenn
Hi Bill
I apologize if you feel you have gotten mixed messages about ROI-BOT. I would love to clear anything up so you can take advantage of the tool. please email me with your contact info to [email protected] and I would love to speak with you personally.
 
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Reactions: 1 person

amirxl

Just Get'm In
Oct 28, 2014
46
16
First Name
Amir
I just saw this after BP updated his LinkedIn page. It looks like a RavenTools for automotive. This could be extremely beneficial for independents.