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"Show Me the Money!" - DealerRefresh Discussion Panel at Rockstar Auto Conference Las Vegas - 11/17

Discussion in 'Conferences, Trade Shows, and Events' started by Ryan Gerardi, Oct 2, 2017.

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  1. Ryan Gerardi

    Ryan Gerardi
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    It's official. The DealerRefresh "Freshen Up!" Tour will be making another appearance in Las Vegas this year at the 3rd Rockstar Auto Conference being held November 13 & 14 at the "D" on Fremont Street in Downtown Las Vegas!

    Continuing our ongoing conversation about Automotive Attribution, a subject we touch on frequently at DealerRefresh, Refresher Ryan Gerardi will be moderating a panel discussion centered around the growing complexity and controversy of marketing attribution in auto retail and how that affects dealer relationships with Third Party Lead Providers, Website Providers, and Advertising Partners such as Google and Facebook.

    The Panel - "Show Me the Money! - Marketing Attribution and the Chaos it Ensues"
    • Does multi-touch attribution truly offer a better way for dealers (and if so then how?)
    • Should ad spend budgets be attributed to transactional sales, marketing effects, or both?
    • Is there a disconnect between dealers and third-party providers? If so then, why?
    • What do dealers need from their TPLPs? What do they sell? What do they deliver?
    • Do Google and Facebook get a pass on Attribution and ROI while third-party lead providers are bundled into the same bucket, and if so then why?
    • Do dealers really need 3rd party leads or are self-generated leads enough to grow your market share?
    • What tools and technologies are working for dealers today to best convert website visitors?
    The Panelists

    @Chris Leslie@Chris Leslie, Digital Marketing Director, Henderson Chevrolet [LinkedIn]
    Allyn Hane, Regional VP, Launch Digital Marketing [LinkedIn]
    Brandon Hall, Founder & CEO, Fastlane [LinkedIn]

    Registration Promo Code for Discount - Sign Up Here!

    Are you planning (or interested) in attending the 3rd Rockstar Auto Conference this November in Las Vegas? If so, be sure to register using the DealerRefresh promo code DR17Z to secure your 20% discount on all passes. RAC offers unique pass types to their events so go here and select the one that's best for you, then enter the code DR17Z at checkout.

    > Sign Up Here and Now

    About Rockstar Auto Conference


    The Rockstar Auto Conference exists to help automotive sales and leadership professionals elevate their careers. At this unique automotive industry event you’ll learn better ways to serve customers and sell products so that you can build a loyal customer base with higher profit margins.

    Come with an open mind and a positive attitude. RAC provides you with powerful content. When your willingness to grow is combined with rockstar information it will give your career new meaning.
     
    #1 Ryan Gerardi, Oct 2, 2017
    Last edited: Nov 13, 2017
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  3. Ryan Gerardi

    Ryan Gerardi
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    Executive Producer
    Staff Member

    First Name:
    Ryan
    Dealer or Company Name:
    AutoConversion
    Twitter Handle:
    autoconversion
    Joined:
    Mar 17, 2011
    Messages:
    154
    Likes Received:
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    Location:
    Chicago, USA
    Here's the FB Live feed on the panel w/ @Chris Leslie@Chris Leslie and Allyn Hane. Turned out great. The first 14 minutes is Mat Koenig talking just prior to the panel beginning. Be sure to catch out 'Attribution' skit which begins about 20 minutes in.



    Shouts out to Scott Pechstein, Trey Troxel and Josh Mitchell for helping out with the skit.
     
  4. Ryan Gerardi

    Ryan Gerardi
    Expand Collapse
    Executive Producer
    Staff Member

    First Name:
    Ryan
    Dealer or Company Name:
    AutoConversion
    Twitter Handle:
    autoconversion
    Joined:
    Mar 17, 2011
    Messages:
    154
    Likes Received:
    57
    Location:
    Chicago, USA
  5. Ryan Gerardi

    Ryan Gerardi
    Expand Collapse
    Executive Producer
    Staff Member

    First Name:
    Ryan
    Dealer or Company Name:
    AutoConversion
    Twitter Handle:
    autoconversion
    Joined:
    Mar 17, 2011
    Messages:
    154
    Likes Received:
    57
    Location:
    Chicago, USA
    Vendor Speed Dating at #RACV

     
  6. Ryan Gerardi

    Ryan Gerardi
    Expand Collapse
    Executive Producer
    Staff Member

    First Name:
    Ryan
    Dealer or Company Name:
    AutoConversion
    Twitter Handle:
    autoconversion
    Joined:
    Mar 17, 2011
    Messages:
    154
    Likes Received:
    57
    Location:
    Chicago, USA
    "Crush Training Like a Samurai" w/ @TomLaPointe@TomLaPointe. Be sure to catch the live Ninja sword fighting demo at the beginning, and Big Tom's 7-Brick "Brick Chop" at the end.

     

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