It's official. The DealerRefresh "Freshen Up!" Tour will be making another appearance in Las Vegas this year at the 3rd Rockstar Auto Conference being held November 13 & 14 at the "D" on Fremont Street in Downtown Las Vegas! Continuing our ongoing conversation about Automotive Attribution, a subject we touch on frequently at DealerRefresh, Refresher Ryan Gerardi will be moderating a panel discussion centered around the growing complexity and controversy of marketing attribution in auto retail and how that affects dealer relationships with Third Party Lead Providers, Website Providers, and Advertising Partners such as Google and Facebook. The Panel - "Show Me the Money! - Marketing Attribution and the Chaos it Ensues" Does multi-touch attribution truly offer a better way for dealers (and if so then how?) Should ad spend budgets be attributed to transactional sales, marketing effects, or both? Is there a disconnect between dealers and third-party providers? If so then, why? What do dealers need from their TPLPs? What do they sell? What do they deliver? Do Google and Facebook get a pass on Attribution and ROI while third-party lead providers are bundled into the same bucket, and if so then why? Do dealers really need 3rd party leads or are self-generated leads enough to grow your market share? What tools and technologies are working for dealers today to best convert website visitors? The Panelists @Chris Leslie, Digital Marketing Director, Henderson Chevrolet [LinkedIn] Allyn Hane, Regional VP, Launch Digital Marketing [LinkedIn] Brandon Hall, Founder & CEO, Fastlane [LinkedIn] Registration Promo Code for Discount - Sign Up Here! Are you planning (or interested) in attending the 3rd Rockstar Auto Conference this November in Las Vegas? If so, be sure to register using the DealerRefresh promo code DR17Z to secure your 20% discount on all passes. RAC offers unique pass types to their events so go here and select the one that's best for you, then enter the code DR17Z at checkout. > Sign Up Here and Now About Rockstar Auto Conference The Rockstar Auto Conference exists to help automotive sales and leadership professionals elevate their careers. At this unique automotive industry event you’ll learn better ways to serve customers and sell products so that you can build a loyal customer base with higher profit margins. Come with an open mind and a positive attitude. RAC provides you with powerful content. When your willingness to grow is combined with rockstar information it will give your career new meaning.