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Social Media, does the bad outweigh the good?

shaughnessy2323

Green Pea
Dec 11, 2019
10
18
First Name
Chris
No matter the day of the week or time of the month, there was always one thing that stood above all else, certain to give you a dose of reality in the dealership “ The Sales Board” Since it’s inception it has always been the best motivator in the business, never talked smack, never complained, never gossiped it simply told the truth. And the ONLY people who were aware of it were the employees of the dealership. Usually tucked away in dark dingy conference/ lunch room, then slowly graduated into a BDC or sales office, the sales board was an “internal” tool used to track the staff’s progress, while the managers secretly also hoping a little friendly competition would result from it.

So what has changed?

Why is it now acceptable to post them on social media, along with pay stubs, stacks of cash and an overwhelming amount of chest pounding “look at me” and how well I’m doing. I’ve been around the business long enough to remember when we’d make fun of the person taking a picture of their Rolex in front of their steering wheel and 9 out of 10 times it was their demo. Then it was “how is your sock game” and everyone took pics of multicolored funny socks. Now here in 2021 we have turned our industry into an all out 3 Ring Circus and all the stereotypes we worked so hard to have people forget are right back. Almost to the point we should be the plaid jacket wearing, fast talking, used car salesperson our grandparents warned us about when buying our first vehicle.

Which leads me to my last question, what happens when all this free money runs out, when society is back to normal and we have to go back to actually “selling” and not taking orders? Will everyone still be the best, will we talk about records and all the money we are making?

I know we heard none of this back in 2009 with cash for clunkers, and that was specifically to get our industry out of trouble what changed this time with the pandemic? The only thing I can think of is wanting to be seen on social media, did our business really become so superficial, that we want to be trending or see how many “likes or views” we get. Never did i think our industry would turn in to the Kardashin's?

I had the pleasure of working for some of the best owners in the business and best run dealer groups across the country, never once did I see a picture of their backyard, swimming pools, where they ate dinner at nightly. It’s almost like we are turning our industry into a reality show. So I’ll be anxiously waiting to see what happens when our business gets back to reality, when dealers are sitting on 100’s of units slowly aging and hitting that floor plan, and sales people actually start using social media again for selling and not bragging.
 

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Chris Vitale

Full Sticker
Jul 7, 2016
60
78
First Name
Chris
No matter the day of the week or time of the month, there was always one thing that stood above all else, certain to give you a dose of reality in the dealership “ The Sales Board” Since it’s inception it has always been the best motivator in the business, never talked smack, never complained, never gossiped it simply told the truth. And the ONLY people who were aware of it were the employees of the dealership. Usually tucked away in dark dingy conference/ lunch room, then slowly graduated into a BDC or sales office, the sales board was an “internal” tool used to track the staff’s progress, while the managers secretly also hoping a little friendly competition would result from it.

So what has changed? Why is it now acceptable to post them on social media, along with paystubs, stacks of cash and an overwhelming amount of chest pounding “look at me” and how well I’m doing. I’ve been around the business long enough to remember when we’d make fun of the person taking a picture of their Rolex in front of their steering wheel and 9 out of 10 times it was their demo. Then it was “how is your sock game” and everyone took pics of multi-colored funny socks. Now here in 2021 we have turned our industry into an all out 3 Ring Circus and all the stereotypes we worked so hard to have people forget are right back. Almost to the point we should be the plaid jacket wearing, fast talking, used car salesperson our grandparents warned us about when buying our first vehicle.

Which leads me to my last question, what happens when all this free money runs out, when society is back to normal and we have to go back to actually “selling” and not taking orders? Will everyone still be the best, will we talk about records and all the money we are making? I know we heard none of this back in 2009 with cash for clunkers, and that was specifically to get our industry out of trouble what changed this time with the pandemic? The only thing I can think of is wanting to be seen on social media, did our business really become so superficial, that we want to be trending or see how many “likes or views” we get. Never did i think our industry would turn in to the Kardashin's? I had the pleasure of working for some of the best owners in the business and best run dealer groups across the country, never once did I see a picture of their backyard, swimming pools, where they ate dinner at nightly. It’s almost like we are turning our industry into a reality show. So I’ll be anxiously waiting to see what happens when our business gets back to reality, when dealers are sitting on 100’s of units slowly aging and hitting that floor plan, and sales people actually start using social media again for selling and not bragging.
Oh man, I HATE that garbage! You are so right! People need to keep their heads down and just do their job. If you want to post to generate business, have at it but if all you're doing is portraying someone and something you're not, I feel bad for you.
 
  • 1Like
Reactions: joe.webb

Jeff Kershner

Founder
May 1, 2005
3,927
1,428
Awards
2
First Name
Jeff
hummmm... I'm wondering if there was a particular person/post that prompted this?? :hide:

Something popped up in my stream just this morning that had me questioning the same. They were on the vendor side.
 
  • 1Like
Reactions: Chris Vitale

Chris Vitale

Full Sticker
Jul 7, 2016
60
78
First Name
Chris
hummmm... I'm wondering is there was a particular person/post that prompted this?? :hide:

Something popped up in my stream just this morning that had me questioning the same. They were on the vendor side.
I see more of it on the vendor side than the dealer side for sure. The most brilliant post ever written about this was by my friend @Brian Michael West and I regularly repost his brilliance on Facebook when I really need to decompress :) It's as if success isn't determined by results anymore but by your suit, pen, watch and sunglasses.... Lest not forget how cray your socks are! Can't lie, I enjoy nice things as much as the next guy but come on, I wear gold toe's and JC Penny's Tee's and I like to think I can sell a car or two!
 

shaughnessy2323

Green Pea
Dec 11, 2019
10
18
First Name
Chris
hummmm... I'm wondering is there was a particular person/post that prompted this?? :hide:

Something popped up in my stream just this morning that had me questioning the same. They were on the vendor side.
Much like yourself, I would never directly call someone out like some folks in the industry do, but honestly any given day of the week I'd say every 4th post on Facebook is something to that effect. If you are now seeing it on the vendor side, well then it has spread and has just become "acceptable" I was always told "run silent, run deep" and if someone is showing how much money they are making they probably don't need anymore business.
 

Chris Vitale

Full Sticker
Jul 7, 2016
60
78
First Name
Chris
Much like yourself, I would never directly call someone out like some folks in the industry do, but honestly any given day of the week I'd say every 4th post on Facebook is something to that effect. If you are now seeing it on the vendor side, well then it has spread and has just become "acceptable" I was always told "run silent, run deep" and if someone is showing how much money they are making they probably don't need anymore business.
Preach
 
  • 1Hilarious
Reactions: Jeff Kershner
Apr 22, 2009
419
80
Awards
1
First Name
Ryan
No matter the day of the week or time of the month, there was always one thing that stood above all else, certain to give you a dose of reality in the dealership “ The Sales Board” Since it’s inception it has always been the best motivator in the business, never talked smack, never complained, never gossiped it simply told the truth. And the ONLY people who were aware of it were the employees of the dealership. Usually tucked away in dark dingy conference/ lunch room, then slowly graduated into a BDC or sales office, the sales board was an “internal” tool used to track the staff’s progress, while the managers secretly also hoping a little friendly competition would result from it.

So what has changed?

Why is it now acceptable to post them on social media, along with pay stubs, stacks of cash and an overwhelming amount of chest pounding “look at me” and how well I’m doing. I’ve been around the business long enough to remember when we’d make fun of the person taking a picture of their Rolex in front of their steering wheel and 9 out of 10 times it was their demo. Then it was “how is your sock game” and everyone took pics of multicolored funny socks. Now here in 2021 we have turned our industry into an all out 3 Ring Circus and all the stereotypes we worked so hard to have people forget are right back. Almost to the point we should be the plaid jacket wearing, fast talking, used car salesperson our grandparents warned us about when buying our first vehicle.

Which leads me to my last question, what happens when all this free money runs out, when society is back to normal and we have to go back to actually “selling” and not taking orders? Will everyone still be the best, will we talk about records and all the money we are making?

I know we heard none of this back in 2009 with cash for clunkers, and that was specifically to get our industry out of trouble what changed this time with the pandemic? The only thing I can think of is wanting to be seen on social media, did our business really become so superficial, that we want to be trending or see how many “likes or views” we get. Never did i think our industry would turn in to the Kardashin's?

I had the pleasure of working for some of the best owners in the business and best run dealer groups across the country, never once did I see a picture of their backyard, swimming pools, where they ate dinner at nightly. It’s almost like we are turning our industry into a reality show. So I’ll be anxiously waiting to see what happens when our business gets back to reality, when dealers are sitting on 100’s of units slowly aging and hitting that floor plan, and sales people actually start using social media again for selling and not bragging.
I think this is my favourite (yes that's how we spell it in Canada) post of 2021. I had posted something similar on LinkedIn a few months ago when I couldn't take the sh*t talk anymore.

Since the pandemic, I've noticed MANY industry folks talking smack about how they turned their dealerships around since they started. Sales up 1000000%. Gross up 3000000000%.

You are actually comparing 2019 numbers to 2020 post covid?

I've held back from smart ass comments.

But DR is my safe place :)

Guess what? We have all experienced crazy growth and most of us haven't done anything differently. This isn't a normal world. But I'll take it for the minute.
 

Tallcool1

Boss
Mar 17, 2014
414
250
Awards
1
First Name
Clint
I am in a few Facebook groups and have noticed that the people I most admire/respect are the people that rarely post AT ALL. I will get Facebook Messages from them asking questions or answering my questions but they just don't post publicly very often.

It does get old for sure.