Social Media Marketing:Which sites you are using?

[Anirban]

Social Media Marketing is an essential part of marketing strategies.Now we have to focus which social media we are getting most benefit?Obviously Twitter and Facebook plays major key role, but is that enough for the Social Media? I think we should think for other social networks besides Twitter & Facebook.
According to Alexa.com, Twitter.com is 10th and Facebook is 2nd website based on traffic estimates.But there is lots of other social media marketing channels which are productive one for social media marketing campaigns!Here is twitter and facebook traffic estimate graph from Alexa.com

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Social Media Marketing can be classified with some categories like:​

A]Social Networking Sites​

B]Professional Newtroking sites​

C]Video sharing sites/channels​

D]Blogging sites​

E]Image/Document sharing sites​

F]Q/A sites + Forum​

G]Social Book Marking sites​

For Social Networking Sites the sites we are using:​

1.Facebook ​

2.Twitter​

3.Myspace​

4.hi5​

5.Bebo​

6.Perf Spot​

7.Identi​

8.Four Square​

9.Plaxo​

Now come to the point Professional Networking sites we are using:​

1.LinkedIn​

2.Biznik​

3.Cofoundr​

4.Ecademy​

5.Entrepreneur Connect​

6.Fast Pitch​

7.Networking for Professionals​

8.PerfectBusiness​

9.XING​

10.Focus​

11.Live Person​

Video sharing sites is great channel to for social media marketing which u can find here http://anirbann.wordpress.com:​

Blogging sites:​

1.Wordpress.com, 2.Blogspot.com,3.Ning.com,4.Blog.com​

Now come to the point Image/Document sharing sites:​

1.Flickr​

2.Picasa​

3.Photobucket​

and for document we use:​

DocStoc , Scribd , Slide share
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For Question/Answering sites we are using:​

1.Quora and​

2.Yahoo answering​

and the last but one of the Major Marketing part is social book marking sites which we are using(mainly for content distribution):​

1.digg.com​

2.reddit.com​

3.delicious.com​

4.stumbleupon.com​

5.squidoo.com​

6.mixx.com​

7.folkd.com​

8.mister-wong.com​

9.jumptags.com​

10.sphinn.com​

Last year stubmpleupon and reddit got huge boost on traffic with the other social networking sites…​

So, according to the survey all social networking sites got a huge boost on traffic on last year onwards and according to that we should incorporate the social media marketing strategy with our online marketing strategy.This year Eurail.com got best social media customer service award from Mashable..Another interesting story that me catch your attention on Seomoz by Rand Fiskin.

Another Good part of social Media marketing is forum participation which we are producing a good result for our clients .Hope our social media marketing strategy will help you grow your business and if you have any other good resource which we are not using , please notify us for better performance…


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[davidmoon]

Another trip to Candy Mountain ...

Posting data is helpful, but dealerships want to know how to use and measure social media with results-driven case studies to back up the data.

There's no dispute about the traffic generated in social media, but there is question of diverting traffic into the ROI funnel.

 

[Anirban]

Another trip to Candy Mountain ...

Posting data is helpful, but dealerships want to know how to use and measure social media with results-driven case studies to back up the data.

There's no dispute about the traffic generated in social media, but there is question of diverting traffic into the ROI funnel.

Exactly thats why we have to learn how to deal with social media, in 2009 Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue then why not auto dealers?If wall marlt can transform their Facebook fans into customers, then why not auto dealers!The thing is correct implementation..

 

[davidmoon]

OK, it worked for Dell; assuming that they didn't spend 7 million to gross 6.5 million in sales.

But what's the value proposition for a dealer? A computer is maybe a $500--$1,000 item. A new vehicle is $25,000+ without financing. The difference in price and product is like comparing a walnut to an eggplant. What kind of unique value can you introduce into the social stream that will convert to a sale? Or better yet, accelerate a buyer's spending cycle?

What's it going to cost a dealer to start-up? What's it going to cost to maintain? What tools are available to track and measure activity, loyalty and reputation? How do you integrate it with your other marketing initiatives and how does it fit in the overall strategy and end objective? Who's the best person at a dealership to manage social activity? What are the short and long term effects, and how to do exact a monetary value to justify the investment?

These guys are too smart for "if it works elsewhere ... it can work here." The automotive dealership is an entirely different animal. They will spend money where they get the best results.

 

[joe.pistell]

Exactly thats why we have to learn how to deal with social media, in 2009 Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue then why not auto dealers?If wall marlt can transform their Facebook fans into customers, then why not auto dealers!The thing is correct implementation..

Anirban,

If you don't understand automotive consumers, then your logic makes sense. If you don't know what I mean, WATCH THIS VIDEO http://forum.dealerrefresh.com/f40/damn-you-internetz-1503.html and revisit your hypothesis.

Shoppers WANT to negotiate. Negotiating is not pleasant. Negotiating the Car Deal - Consumers Are Out For Blood | DealerRefresh


When was the last time you grinded Dell to get a better price??

 

[joe.pistell]

OK, it worked for Dell; assuming that they didn't spend 7 million to gross 6.5 million in sales.

But what's the value proposition for a dealer? A computer is maybe a $500--$1,000 item. A new vehicle is $25,000+ without financing. The difference in price and product is like comparing a walnut to an eggplant. What kind of unique value can you introduce into the social stream that will convert to a sale? Or better yet, accelerate a buyer's spending cycle?

What's it going to cost a dealer to start-up? What's it going to cost to maintain? What tools are available to track and measure activity, loyalty and reputation? How do you integrate it with your other marketing initiatives and how does it fit in the overall strategy and end objective? Who's the best person at a dealership to manage social activity? What are the short and long term effects, and how to do exact a monetary value to justify the investment?

These guys are too smart for "if it works elsewhere ... it can work here." The automotive dealership is an entirely different animal. They will spend money where they get the best results.

Woa! DM! You've been drinking my Koolaid?????

Welcome aboard.

 

[davidmoon]

 

[Ryan Thompson]

Woa! DM! You've been drinking my Koolaid?????

Welcome aboard.

The MOONMAN is here to stay!!

 

[davidmoon]

The MOONMAN is here to stay!!

Social media is still valuable, and dealers will eventually have to figure it out.

 

[davidmoon]

Exactly thats why we have to learn how to deal with social media, in 2009 Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue then why not auto dealers?If wall marlt can transform their Facebook fans into customers, then why not auto dealers!The thing is correct implementation..

Anirban, I don't mean to pick on you ... but this is where we are in the conversation. I agree the social media can be a valuable marketing tool for dealers and their customers.