- Nov 4, 2012
- 461
- 104
- First Name
- Jessica
I just ran across this article from Search Engine Watch, "Can We Please Stop Hyping Social as the Marketing Messiah?"
The article's basic position is that businesses are to put social media back to where it belongs -for socializing and brand listening and not expect that it become "The Magic Bullet" for marketing.
What do you think, in relation to how you're using social medial at the dealership?
Do you use it for inbound lead marketing? Have you tried and failed? Succeeded?
Continuing a fixed ops relationship?
What would you do in this scenario?
You are using Twitter, your listening tool of choice today, and notice a new car customer who you mutually followed after her purchase just tweeted, "Going truck shopping with my man today! There are so many choices!"
Do you shoot a tweet back wishing her good luck? Encourage her to stop in? Do you call her?
The article's basic position is that businesses are to put social media back to where it belongs -for socializing and brand listening and not expect that it become "The Magic Bullet" for marketing.
What do you think, in relation to how you're using social medial at the dealership?
Do you use it for inbound lead marketing? Have you tried and failed? Succeeded?
Continuing a fixed ops relationship?
What would you do in this scenario?
You are using Twitter, your listening tool of choice today, and notice a new car customer who you mutually followed after her purchase just tweeted, "Going truck shopping with my man today! There are so many choices!"
Do you shoot a tweet back wishing her good luck? Encourage her to stop in? Do you call her?