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Subaru Dealers - How do you market your SSLPs?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by RossS, Apr 2, 2019.

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  1. RossS

    RossS
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    Ross
    Dealer or Company Name:
    RK
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    Subaru Dealers, how do you deal with SSLP units? Have you found a way to keep them from showing as a used vehicle on listing sites?
    Our SSLPs are still New vehicles, but Subaru keeps them marked as Used, which really hurts the visibility of those units on websites like CarGurus. Since they are priced as new vehicles, while shown as used, CarGurus rates them as "Overpriced" and they show horribly in searches. They are also completely filtered out of search results for New Subaru units.

    Has anyone found a workaround or a better way to handle this?

    I appreciate any insight.
     
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  3. ChrisR

    ChrisR
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    Christian
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    I've been in Subaru stores for over 5 years, and have always had SSLPs listed as used, once we pull them out of service, market them as CPO. Each month, we write the cars down a certain amount, charged to Service. With the per-day payments SOA is paying for rentals right now, we have been able to make the SSLP program nearly cost neutral. This also helps make the CPO SSLP inventory more cost effective vs new for the listing site price grades..
     
  4. RossS

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    Thank you, our owner thinks we can work around it. But best I can find, all other dealers do the same and we don't really have a choice.
     
  5. ChrisR

    ChrisR
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    First Name:
    Christian
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    Findlay Auto Group
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    With the programs from SOA to comp the dealer CPO fees, and such (upon eligible vehicle sale), it works out well to list them as used/CPO at a reduced selling price.
     

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