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PR & News TagRail™Enables Penny-Perfect Online Shopping

Jim Leman

Rust & Dust
Feb 14, 2018
27
4
First Name
Jim
DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.

Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate vehicle finance and aftermarket product check-out and delivery experience from their livingroom to the showroom.

These integrations populate TagRail’s F&I tool with:
  • VIN-, customer-, and location-specific and penny-perfect financing options from more than 1,200 lenders driven by industry-leading Market Scan data and calculation engine
  • Advanced upfunnel F&I aftermarket products and prices through F&I Express, featuring product and VIN-specific options from over 150 vendors
“Now TagRail gives shoppers transaction-specific auto finance, warranty and other aftermarket product prices, not estimates, so there’s no surprises when they come to the showroom to finalize the deal,” says David Luce, TagRail VP of Sales.

Market Scan’s mScanAPI serves up lender policies and rules, rates, residual values, all manufacturer rebates and incentives, and all participating dealer’s terms, all automatically figured into the finance or lease payment delivered through the TagRail platform.

“Using our penny-certain and extremely comprehensive data, TagRail has the most robust and accurate online finance tools available,” says Rusty West, Market Scan’s President and Co-Founder. “We track every parameter, policy, and factor that can impact an automotive transaction.”

F&I Express, a leader in online F&I connectivity, offers auto retailers and their customers the largest aftermarket provider network. This integration helps dealers push aftermarket product-specific descriptions and prices upfunnel.

“We know that online shoppers who have educated themselves about the car-buying experience, including aftermarket products that can enhance and protect their investment, flow through the showroom delivery quicker – and tend to purchase more aftermarket products than if they waited until learning about them in the F&I office,” says Brian Reed, F&I Express President and CEO.

For information and a demo, contact David Luce at [email protected] or cell at 702-493-3300.

About TagRail

TagRail CEM brings back joy to visiting an auto dealership. Delivering a great experience is hard work. DealerTag makes it more manageable by helping dealerships systematically engage everyone: your customers, your front line, and your leadership. Offering mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com
 
:hello: @Jim Leman and thanks for bringing TagRail awareness to DealerRefresh.

I spent some time on your website this morning and am a bit confused over what your product is. Maybe that is due to the website highlighting a Lexus usecase over what the product does for everyone else?

So, with DealerRefresh being a fan of innovation and startups, can you help us better understand what your product is? Is it a tablet experience in the dealership mixed with a website plugin? Is it just for one-price dealerships?
 
:hello: @Jim Leman and thanks for bringing TagRail awareness to DealerRefresh.

I spent some time on your website this morning and am a bit confused over what your product is. Maybe that is due to the website highlighting a Lexus usecase over what the product does for everyone else?

So, with DealerRefresh being a fan of innovation and startups, can you help us better understand what your product is? Is it a tablet experience in the dealership mixed with a website plugin? Is it just for one-price dealerships?
Yes, no offense, I'm confused what your tool does right off of the bat. I would simplify your home page and explain what you do. An elevator pitch line. "The first tool to..." "TagRail is a Market Scan and F&I Express service" or "TagRail offers mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership." Keep it simple.

Also, I'd throw in an "About Us" section or the like on your site, what you wrote in the press release is nice.