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Technology Specialist: Your Next Hire

Discussion in 'Automotive News, Press Releases, and Events' started by JessicaRuth, Jan 10, 2014.

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  1. JessicaRuth

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    Screen Shot 2014-01-10 at 10.38.21 AM.jpg

    With all the added technology in vehicles today it begs the question: Who will teach the consumer how to use all of it?

    Sales people?

    Dedicated Tech Specialists?

    All of this added tech in vehicles is great. It makes it safer for us to make phone calls while driving, listen to our favorite music and much more - but, if you're not sure how to use it who teaches you?

    What's your experience with teach new car buyers how to use the technology in their vehicle. Should it be the sales person or should it be a tech specialist?

    What do you do at your store?

    If you have a dedicated tech specialist, do they have other duties? Could/Should they?

    Side note: while searching for the image above I was a bit disappointed I didn't find any dealerships' blogs or YouTube vids with this topic...Hmm...
     
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  3. cmjerry4531

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    It's partially on the companies themselves to develop user interfaces that make it easy to use.
     
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  4. JessicaRuth

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    Do you think the technology that's out there now isn't user friendly?

     
  5. danoneil

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    I worked at a dealership that sold on average 170 new cars a month. We had 21 sales people, 4 managers, GM & a service department. Literally there was one person in the dealership who could conquer the most challenging customer tech questions.

    Unfortunately, at a new car dealership, the salesperson has a CSI index that can suffer because of lack of knowledge of the cars bells and whistles.

    The technology of today's vehicles makes it a challenge to meet customer expectations.

    I would be for having a geek squad membership with every purchase !
     
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  6. Brandon Horn

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    Definitely our job, as the sales person. I've always been taught to know the product I'm selling. As a consumer I'd expect the person selling me the product to be able to teach me how to use it. If we can't what good are we to the buyers?
     
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  7. Daniel J. Mondello

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  8. Brandon Horn

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    So you have a geek squad? Don't your sales people feel a little ashamed handing their customers off... I just personally feel that if sales person can't keep up with the tech they selling, then they are no different than a sales rep at best buy. Auto sales is still a little bit about relationship building. To each his own though.
     
  9. Brandon Horn

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  10. Jeff Kershner

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    When I took delivery of my 2013 Ford Fusion Titanium I was handed off to a technology specialist that went over all the features and the Ford Sync system. I'm a techy guy but there's still a few new features I still stumble across - 9 months later.
     
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  11. Jeff Kershner

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