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The key KPI's To Successful Dealerships

Oct 10, 2019
First Name
Hi everyone in the forum.

I'm new here & I wanted to reach out & connect & get some feedback from the vets here in this forum.

So I'm doing some market research as I'm looking to know what are the key KPI's to making a dealership successful.

What are the terms insiders use to describe these things...

For example...

How many leads does a Successful Dealership want each rep to have every month?

What's the closing ratio that dealers want their reps to close?

What are the biggest problems dealers are facing now in this social media age when they are looking to increase profitability?

Alex Snyder

President Skroob
May 1, 2006
First Name
:hello: James and welcome to DealerRefresh.

Let me set some expectations for you on these questions. These aren't things people freely share without a WIIFM (What's In It For Me) or a blind desire to help. DealerRefresh typically falls in the latter area, but that comes to those who we know a bit more about.

You mention that you're doing market research. Who is it for? What are you planning to do with these KPIs? How will it benefit the car business?
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