We should do this exercise for other areas.. BDC, and Warranty are a couple that come to mind.
I'm outsourcing our warranty admin to a small super niche company that handles GM dealers. What a beautiful thing!!
For a lot of smaller dealers it's so hard to justify a full time wage for warranty admin and the service manager is typically slammed with a million other things.
A few of my thoughts on what I'm outsourcing vs doing in house
- inventory photos
- Videos (90% of them)
- Social Media
- Email Marketing
- Warranty Admin
- BDC (sales and service)
- 80% of Graphic Design
- PPC and Facebook/Insta Ads (I still have a lot of input in the campaigns just not messing around with creating copy, loading photos, building audiences)
- Used Car Detailing for recon (don't have the space)
Would love to hear what other dealers are doing. @Jeff Kershner - Maybe this should be it's own thread.