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The Pros and Cons of Inhouse or Outsourced Marketing efforts


Getting Refreshed
Nov 12, 2018
First Name
Well there's definitely benefits to either one. I'll try and say this as unbiased as possible, transparently - I work on the Vendor side of the business.

Here's a short Pros & Cons list I've made, just to put things into perspective:

Pros of Hiring Marketer(s) In-House:

* You can control the sources in which you advertise on.

* You'll deploy advertisement campaigns in a more timely manner.

* Your chances of being in non-compliance lawfully are certainly lower. (things are most likely pre-approved before ran)

* The methods of advertising may be more lucrative. Fresh eyes bring innovation to the table.

* Quick resolution in the event a campaign were to go south. (less bottlenecks & moving parts on the dealer side)

Cons of Hiring Marketer(s) In-House:

* Most new hires are inexperienced.

* Benefits, paperwork, and standard procedure of a new hire.

* Might cost more than a Vendor.

* Likeliness to fail is much greater.

* Will need time to fail and learn from mistakes.

Pros of Hiring a Digital Vendor for Automotive Sales Marketing:

* Likeliness of running a successful campaign is much greater.

* Usually very hands-off and requires little intervention.

* Problems are usually resolved much faster. (comes from experience)

* Usually more cost effective than hiring somebody in-house.

* Understands the complexities of advertising in the automotive business.

Cons of Hiring a Digital Vendor for Automotive Sales Marketing:

* Non-innovative. Tends to stick to one thing that works, and is reluctant to try anything different.

* Campaign customization only exists in small Digital Vendors. Big Box Vendors don't typically customize things specific to tastes and objectives.

* Usually slow in support, and slow to correct problems.

* Can be clunky integrating the way they work into your operations.

* Pretty hard to attribute their services to Sales Metrics without taking a deep dive into things.

Ryan Thompson

Sr. Refresher
Apr 21, 2010
First Name
We should do this exercise for other areas.. BDC, and Warranty are a couple that come to mind.

I'm outsourcing our warranty admin to a small super niche company that handles GM dealers. What a beautiful thing!!

For a lot of smaller dealers it's so hard to justify a full time wage for warranty admin and the service manager is typically slammed with a million other things.

A few of my thoughts on what I'm outsourcing vs doing in house


- inventory photos
- Videos (90% of them)
- Social Media
- Email Marketing


- Warranty Admin
- BDC (sales and service)
- 80% of Graphic Design
- PPC and Facebook/Insta Ads (I still have a lot of input in the campaigns just not messing around with creating copy, loading photos, building audiences)
- Used Car Detailing for recon (don't have the space)

Would love to hear what other dealers are doing. @Jeff Kershner - Maybe this should be it's own thread.