- Nov 4, 2012
- First Name
The Exit to the Sale: It's No Longer a Road
Did you see Joe Webb's latest article? Gotta love it when he stops by DealerRefresh with an article that calls it like it is.
He points out that we think we know how people are shopping and often times, of course, we don't.
"Customers aren’t looking for someone at a dealership to sell them a vehicle. They are looking for someone who won’t stand in their way when attempting to buy a vehicle."
I remember a few years ago at a conference listening to Jeff give a presentation touching on a similar topic and hearing the line "We think they're gonna buy from us anyway" over and over and watching that resonate with the audience.
What might you be doing that makes your dealership an exit to a sale, rather than another road?
Or do you see obstacles in place that a customer must navigate around once they’ve arrived?