I'm feeling a Disturbance in the FORCE --- within the Vehicle Listing / Classified website business. The mammoths in the vehicle (new and/or used) listing/classified website arena here in the states are Cars.com and AutoTrader.com. They have the money, the inventory, OEM support, Partnerships and have built a "BRAND" that most americans are overly familiar with. We have several other strong players that have more-less organically grown (SEO, SEM, Referrals, Partners, and such) in popularity , like CarGurus.com, Usedcars.com, USAA, EveryCarListed.com, CarsDirect, and maybe Craigslist would be included here. Then you have a few "Brands" that host vehicle listings, but most consumers seek these websites out for vehicle information. These would include KBB.com, CarFax, TrueCars and Edmunds. Let's not forget about eBay, they sorta play on the same field with Cars.com and ATC, but not really. Either way I believe we can exclude eBay (and Craigslist) from the mix for the sake of this conversion. There are 100's of larger and smaller (local) portal websites like Yahoo Autos, AOL Autos across the nation, but lets agree these are not likely to make any huge out-of-the-box moves. I feel a disturbance coming - a new breed OR a dramatic shift made by an existing listing website that could potentially make such a change that they shake up the industry and provide dealers a very different but valuable solution. Are you too feeling this Disturbance? Chime in with what you know, what you think you might know and who do you think it could be? Could it be one of the existing players or a new service all-together? Or maybe I hit my head hard enough to cause a disturbance in my brain and nothing is changing at all.