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Harry Kasparian

Full Sticker
Feb 15, 2016
13
8
First Name
Harry
To my favorite automotive community,

What would you consider to be the ULTIMATE conversion ratio from website sessions (including your various marketing channels) to on-site leads. Leads include phone calls, chats, text message and web leads.

Is there any big fluctuation of conversion from a marketing source to another (ppc, social, referral), and how do you go about benchmarking these different channels.

**Lets not get into sales acquisition cost, simply lead gen.